Terrorisms Effects on the World Essay -- Terrorism Violence Ethnicity

Terrorisms Effects on the World Ethnic conflicts arise everyday among people in society. Although problems between the populace have changed in the present generation, ethnic issues have been apparent since the beginning of time. Some of the modern cultural conflicts can range from terrorism to religious wars. Terrorism has been a predicament throughout the entire world ever since the day man was make believed. It seems to be the answer to many leaders issues with foreign people. Not only is terrorism pestiferous itself in many ways, it causes new problems that worsen every situation. For example, terrorism is presently forcing many countries around the world, including the United States, to change their life styles, political processes, and even their sparing values as a reaction to the threats. Although terrorism begins in one particular area, it seems to spread to other regions as well, even though not barely to the same extent. For example, in the United States, there were consecutive bombings and suicide attacks during a short period of time. Considering that this causes paranoia, other countries began to create new laws and restrictions in order to hold dear its people, even though the attacks werent necessarily focused towards that specific region. As an immediate response to the terrorism, the United States government changed in many ways, from restricting the citizens rights, to mop up certain public activities, up to restricting entrance into certain buildings. The government even began to limit the media. Similarly to the United States, on September 22nd, the Russian fantan was debating on which possible new restrictions and laws can be enforced in order to guarantee better national security.New laws in the United States, such(prenominal) as the right to declare a state of war , make the country seem as if it has more power than neighboring areas, helping to facilitate any fearful, or paranoid, citizens. Terrorism, as well as other ethnic co nflicts, has even caused the people of Asia-Pacific countries to create new laws in reaction to the threats, simply because they became intimidated. An denomination in the Financial times stated that it is trying to boost their political momentum behind the battle of terrorism, promising to take practical steps to remediate their co-operation . New laws were being considered, due to the fear and security levels o... ...ked and used as hideouts. For example, Russia, South America, and certain sections of the United States are simple targets because of the land and the population densities, foreign places such as the Sahara Desert. Of course, if a terrorist truly wanted to mass murder a group, they would simply set off a nuclear explosion. This would obviously create a complete new set of problems along with those that we have already discussed. Personally, I believe wars shouldnt be encouraged, and honestly, I dont retrieve that it results in any positive feedback whatsoever. Al though I dont completely agree with how Russia, Indonesia, South America, and Darfur are dealing with their terrorist problem, I still consider it a good idea to think forward and make plans on how to overcome cultural problems. Terrorism has caused many countries around the world, to change their daily values and their economic priorities, as well as their whole political framework as a response to ethnic conflicts. Terrorism has been a common answer among leaders regarding intercultural problems among different people ever since mankind was created. Ethnic conflict is now becoming a new, everyday aspect of life.

An Unforgettable Teacher Essay -- The Teacher Who Changed My Life

I remember my fourth grade year as if it were yesterday. My homeroom teacher, Mr. Anderson, would stand at the front of the room each morn at 915, and wait patiently for us to say the Pledge of Allegiance. Then, like clockwork, at exactly 917, as my class of 28 sit down down, he would set up a magic trick, pretending each day that something was going wrong during the set-up. As Mr. Anderson did this, he would often tell us a story that in some way or a nonher related to the magic trick he showed us. Then, as he finished the trick, he would tell us the moral to the story. Now a days I dont have some whiz there for me constantly saying what I should or should not do. I often find myself in situations in which I must be the one to decide if, for instance, I should go to a party or to the bars, or stay home and concentrate on the massive amounts of homework that have piled up. It is at times like these when Mr. Andersons words of advice float though my head. The one I hear Mr. Anderson saying most often in the back ...

Robert Frost’s Fire and Ice Essay -- Fire and Ice Robert Frost Poems E

Robert halts Fire and churlFire and Ice is a popular poesy indite in 1923 by Robert hoarfrost. It isa very well known poem and is used in many high schools and collegestoday. Many students along with various critics read this poem asFrosts idea as to how the world is going to subvert. People also takethis in a Biblical sense, because the passage that god states the nexttime he destroys the world, it will be in fire. He blatantly states inthe first lines, Some say the world will end in fire, Some say inice, which leads many critics to believe the simplicity of this poemwas to be taken as primary and to the point. However, the poem waswritten in the roaring twenties, which is why I believe Frost had adeeper gist attached than how the world was going to end. Opposingmost critics with their count of this idea, I believe Robert FrostsFire and Ice is ab push through love. Fire being the love itself along withpassion, ice is the lack of love, rather than a view on the end of thewo rld.Katherine Kearns states that although you have to make a decisionbetween the language, it still seems as if Frost is trying to alludeto the end of the world (Cambridge University). Frost often writes ina very simply form, which is why critics argon constantly led to believeFrost had no double meaning out of the poem. The form of Fire andIce is again, simple in the writing, leaving it easy to see thesurface meaning and not look any deeper. The form and simple rhymescheme do not give readers the idea that the meaning would be sophilosophical.Through a deeper reading of the poem, I think Frost is trying todiscover the distinction between love and hate through symbolism. Fireis love or burning desire. The ice symb... ...rost was talking about love. In some sense,everyone has felt the effects of a burning love or lack of love, takenover by the feeling of coldness. Digging for a deeper meaning of thepoem, it is evident Frost was not only talking about the end of theworld, but also th e end of a person. The effects of love and hate areenough to put an end to a person, as are the effects of fire and iceto put an end to the world.Works CitedKearns, Katherine, Fire and Ice. On Fire and Ice. 1994. 17September 2005.http//www.english.uiuc.edu/Pobojewski, Sally. This Is the Way the World Ends. LSAmagazine 23.1(Fall 1999) 28-29.Sangiorgio, Yvette. Fire and Ice Fire and Ice- Robert Frost. 12 May2001. 17 September 2005. http//www.cs.rice.edu/Serio, John N. Fire and Ice. On Fire and Ice. 1994. 17 September2005.http//www.english.uiuc.edu/

Canadian and Taiwanese Schools Essay -- Education Teaching Essays

Canadian and Taiwanese SchoolsSchool is the best place for people to be educated. Everyone has to gothrough this stage in do to be knowledgeable, so they can be useful insociety and solve any problems they encounter. Not only they be educated forthemselves but besides for their countries. Different countries have differentsystems on how to teach students. Canadas educational system is a perfect andideal way to ensure that students will live prospered lives.Canadian high school students study both compulsory and elective coursestogether. They pursue academic studies based on the fall uponment of credits. Inthe meantime, they take prerequisite courses that are related to theiruniversity studies. Hence, they know the basic fundamentals before getting inthe universities. After completion of required number of credits, theuniversities take their averages and determine if they are qualified for thestudies in universities that they choose. Even the students averages are low,they can s till go to universities that dont require high averages. Therefore,many students can easily study in this highest take aim of education. However, allcourses are mandatory in Taiwan. High school students study the same coursestogether no matter what they plan to take in the universities, and hence it ishard for them to know what they are interested in. After graduation from highschool, students have to write a major exam on all kinds of courses to achieve asco...

Adolf Hitler Essay example -- Nazi Hitler Biography Biographies Essays

Adolf Hitler One of the most prominent names in the history of the world is Adolf Hitler. Adolf Hitlers feign on the twentieth coulomb is much(prenominal) more than any other populace. Whether this impact is considered good or not, it does not matter. Hitlers influence on the world, although not a good wizard, is unquestionable. some leaders have had inspirations of ruling the world, besides few of those leaders have had the strength or power to regular(a) attempt world domination. But Hitler was maven of those few, his ability to lead a group into a fight for immoral purposes, and total control over Germany guide to his dominance. Hitlers promise to Germany to bring the unsophisticated back to a major power status lured the country into his rule. Germany had visions of power and greatness, and Hitler was the leader who was going to follow out that for them. So with power in mind, Germany followed Hitlers lead, which lead to the annihilation and almost extinction of the J ews in Europe. We have all heard the horror stories of the concentration camps, and the events that were a while of World War Two. It is sad to say, but only a man who had great intelligence and leadership qualities could lead such a battle. No man before Hitler reigned in so much power, and no man after him has even come close. Although his actions were not justified, Hitler became the most preponderating man in the world. Adolf Hitler was born(p) on April 20, 1889 in the Austrian town of Braunau. He was the fourth child of Alois Schickelgruber and Klara Hitler. Two of his siblings died from diphtheria when they were children, and one died shortly after his birth. Hitlers father was a impost official, illegitimate by birth, which was described by his housemaid as a very strict but comfortable man. When Hitler was a child, his mother gave him love and affection. When Adolf was ternary years old, the family moved to Passau, along the student lodging River on the German side of the border. A brother, Edmond, was born two years later. The family moved once more in 1895 to the farm community of Hafeld, 30 miles sou-west of Linz. Another sister, Paula, was born in 1896, the sixth of the family, supplemented by a half brother and half sister from one of his fathers two previous marriages. Following another(prenominal) family move, Adolf lived for six months across from a large Benedictine monastery. The monasterys coat of arms most salient feature was ... ... to be necessarily lost and with his followers having doubts, Hitler killed himself on April 30, 1945 (Duffy 115-120). We tidy sum all agree that Hitlers master plan was corrupt. And that it is to the worlds benefit that Hitler was not able to accomplish his master plan. But we must withal notice that Hitler is a man who had a great amount of power, and came as close as anyone to dominating the world. Although his beliefs and actions argon defiantly corrupt, Hitlers effect on the world is enormous. Hi tler fought for the German culture that he loved, and influenced the Germans into fighting with him. His motive for fighting was not justified, but he proven he was man who had to be dealt with. His impact on the world is arguably more than that of any other single man. Although his impact did not improve the world, Hitler bottom still be considered the most dominant man in the history of the world. Bibliography 1. Davidson, Eugene. The Unmaking of Adolf Hiltler. Missouri University of Missouri Press, 1996. 2. Duffy, James. Target Hitler. Connecticut Greenwood Publishing Group Inc., 1992. 3. Simpson, William. Hitler and Germany. New York Cambridge University Press, 1991.. Adolf Hitler experiment example -- Nazi Hitler Biography Biographies EssaysAdolf Hitler One of the most prominent names in the history of the world is Adolf Hitler. Adolf Hitlers impact on the twentieth century is much more than any other man. Whether this impact is considered good or not, it doe s not matter. Hitlers influence on the world, although not a good one, is unquestionable. Many leaders have had inspirations of ruling the world, but few of those leaders have had the strength or power to even attempt world domination. But Hitler was one of those few, his ability to lead a group into a fight for immoral purposes, and total control over Germany led to his dominance. Hitlers promise to Germany to bring the country back to a major power status lured the country into his rule. Germany had visions of power and greatness, and Hitler was the leader who was going to accomplish that for them. So with power in mind, Germany followed Hitlers lead, which led to the annihilation and almost extinction of the Jews in Europe. We have all heard the horror stories of the concentration camps, and the events that were a part of World War Two. It is sad to say, but only a man who had great intelligence and leadership qualities could lead such a battle. No man before Hitler reigned in so much power, and no man after him has even come close. Although his actions were not justified, Hitler became the most dominant man in the world. Adolf Hitler was born on April 20, 1889 in the Austrian town of Braunau. He was the fourth child of Alois Schickelgruber and Klara Hitler. Two of his siblings died from diphtheria when they were children, and one died shortly after his birth. Hitlers father was a customs official, illegitimate by birth, which was described by his housemaid as a very strict but comfortable man. When Hitler was a child, his mother gave him love and affection. When Adolf was three years old, the family moved to Passau, along the Inn River on the German side of the border. A brother, Edmond, was born two years later. The family moved once more in 1895 to the farm community of Hafeld, 30 miles southwest of Linz. Another sister, Paula, was born in 1896, the sixth of the family, supplemented by a half brother and half sister from one of his fathers two previous m arriages. Following another family move, Adolf lived for six months across from a large Benedictine monastery. The monasterys coat of arms most salient feature was ... ... to be inevitably lost and with his followers having doubts, Hitler killed himself on April 30, 1945 (Duffy 115-120). We can all agree that Hitlers master plan was corrupt. And that it is to the worlds benefit that Hitler was not able to accomplish his master plan. But we must also notice that Hitler is a man who had a great amount of power, and came as close as anyone to dominating the world. Although his beliefs and actions are defiantly corrupt, Hitlers effect on the world is enormous. Hitler fought for the German culture that he loved, and influenced the Germans into fighting with him. His motive for fighting was not justified, but he proved he was man who had to be dealt with. His impact on the world is arguably more than that of any other single man. Although his impact did not improve the world, Hitler can still be considered the most dominant man in the history of the world. Bibliography 1. Davidson, Eugene. The Unmaking of Adolf Hiltler. Missouri University of Missouri Press, 1996. 2. Duffy, James. Target Hitler. Connecticut Greenwood Publishing Group Inc., 1992. 3. Simpson, William. Hitler and Germany. New York Cambridge University Press, 1991..

Adolf Hitler Essay example -- Nazi Hitler Biography Biographies Essays

Adolf Hitler one of the most prominent names in the history of the world is Adolf Hitler. Adolf Hitlers push on the twentieth carbon is oftentimes more(prenominal) than any separate man. Whether this impact is considered good or not, it does not matter. Hitlers influence on the world, although not a good unmatched, is unquestionable. many some other(prenominal) leaders have had inspirations of ruling the world, moreover few of those leaders have had the strength or provide to change surface attempt world domination. But Hitler was one of those few, his ability to lead a base into a fight for immoral purposes, and total control over Germany conduct to his dominance. Hitlers promise to Germany to bring the land back to a major power status lured the country into his rule. Germany had visions of power and wideness, and Hitler was the leader who was going to accomplish that for them. So with power in mind, Germany followed Hitlers lead, which led to the annihilation and a lmost extinction of the Jews in Europe. We have all heard the horror stories of the concentration camps, and the events that were a part of World War 2. It is sad to say, precisely only a man who had great intelligence and leadership qualities could lead such a battle. No man before Hitler reigned in so much power, and no man after him has even come close. Although his actions were not justified, Hitler became the most governing man in the world. Adolf Hitler was born on April 20, 1889 in the Austrian townsfolk of Braunau. He was the fourth child of Alois Schickelgruber and Klara Hitler. Two of his siblings died from diphtheria when they were children, and one died shortly after his birth. Hitlers father was a customs official, illegitimate by birth, which was described by his housemaid as a very(prenominal) strict but comfortable man. When Hitler was a child, his mother gave him love and affection. When Adolf was three years old, the family moved to Passau, along the inn Rive r on the German side of the border. A brother, Edmond, was born two years later. The family moved once more in 1895 to the farm community of Hafeld, 30 miles southwesterly of Linz. Another sister, Paula, was born in 1896, the one-sixth of the family, supplemented by a half brother and half sister from one of his fathers two previous marriages. Following another family move, Adolf lived for six months across from a medium-large Benedictine monastery. The monasterys coat of arms most salient feature was ... ... to be inevitably lost and with his followers having doubts, Hitler killed himself on April 30, 1945 (Duffy 115-120). We stern all agree that Hitlers pass over plan was corrupt. And that it is to the worlds benefit that Hitler was not able to accomplish his master plan. But we must as well as notice that Hitler is a man who had a great amount of power, and came as close as anyone to dominating the world. Although his beliefs and actions are defiantly corrupt, Hitlers effec t on the world is enormous. Hitler fought for the German culture that he loved, and influenced the Germans into fighting with him. His motive for fighting was not justified, but he proved he was man who had to be dealt with. His impact on the world is arguably more than that of any other single man. Although his impact did not improve the world, Hitler can still be considered the most dominant man in the history of the world. Bibliography 1. Davidson, Eugene. The Unmaking of Adolf Hiltler. bit University of Missouri Press, 1996. 2. Duffy, James. Target Hitler. Connecticut Greenwood Publishing Group Inc., 1992. 3. Simpson, William. Hitler and Germany. New York Cambridge University Press, 1991.. Adolf Hitler Essay example -- Nazi Hitler Biography Biographies EssaysAdolf Hitler One of the most prominent names in the history of the world is Adolf Hitler. Adolf Hitlers impact on the twentieth century is much more than any other man. Whether this impact is considered goo d or not, it does not matter. Hitlers influence on the world, although not a good one, is unquestionable. Many leaders have had inspirations of ruling the world, but few of those leaders have had the strength or power to even attempt world domination. But Hitler was one of those few, his ability to lead a group into a fight for immoral purposes, and total control over Germany led to his dominance. Hitlers promise to Germany to bring the country back to a major power status lured the country into his rule. Germany had visions of power and greatness, and Hitler was the leader who was going to accomplish that for them. So with power in mind, Germany followed Hitlers lead, which led to the annihilation and almost extinction of the Jews in Europe. We have all heard the horror stories of the concentration camps, and the events that were a part of World War Two. It is sad to say, but only a man who had great intelligence and leadership qualities could lead such a battle. No man before Hitl er reigned in so much power, and no man after him has even come close. Although his actions were not justified, Hitler became the most dominant man in the world. Adolf Hitler was born on April 20, 1889 in the Austrian town of Braunau. He was the fourth child of Alois Schickelgruber and Klara Hitler. Two of his siblings died from diphtheria when they were children, and one died shortly after his birth. Hitlers father was a customs official, illegitimate by birth, which was described by his housemaid as a very strict but comfortable man. When Hitler was a child, his mother gave him love and affection. When Adolf was three years old, the family moved to Passau, along the Inn River on the German side of the border. A brother, Edmond, was born two years later. The family moved once more in 1895 to the farm community of Hafeld, 30 miles southwest of Linz. Another sister, Paula, was born in 1896, the sixth of the family, supplemented by a half brother and half sister from one of his father s two previous marriages. Following another family move, Adolf lived for six months across from a large Benedictine monastery. The monasterys coat of arms most salient feature was ... ... to be inevitably lost and with his followers having doubts, Hitler killed himself on April 30, 1945 (Duffy 115-120). We can all agree that Hitlers master plan was corrupt. And that it is to the worlds benefit that Hitler was not able to accomplish his master plan. But we must also notice that Hitler is a man who had a great amount of power, and came as close as anyone to dominating the world. Although his beliefs and actions are defiantly corrupt, Hitlers effect on the world is enormous. Hitler fought for the German culture that he loved, and influenced the Germans into fighting with him. His motive for fighting was not justified, but he proved he was man who had to be dealt with. His impact on the world is arguably more than that of any other single man. Although his impact did not improve the wo rld, Hitler can still be considered the most dominant man in the history of the world. Bibliography 1. Davidson, Eugene. The Unmaking of Adolf Hiltler. Missouri University of Missouri Press, 1996. 2. Duffy, James. Target Hitler. Connecticut Greenwood Publishing Group Inc., 1992. 3. Simpson, William. Hitler and Germany. New York Cambridge University Press, 1991..

USA Today: Innovation and Evolution in a Troubled Industry

1) What Opportunities in the marketing environment did Gannett seize in launching the States today? How did the company learn about and respond to the opportunities? practise these same questions for regular armyTODAY. COM On its debut in 1982, the States like a shot was reckoned as Americas first field gen terml-interest daily news border stem. Being the global development juggernaut that he is, Gannett issued to identify a gap in the market that he identified as an hazard for the pencil lead to-be newspaper of the united States.The opportunity was the void gap in the market. At decenniumtion to the business traveler was the least attended to which gave Gannett the opportunity to target lots(prenominal) a sector and be the leading supplier of such traveler needs in terms of information. The launch of USA straightaway was based on two perspectives the increasingly short oversight span as well as the straight hunger for much information. With both perspectives in mind, the paper was positioned to be a source of information that delivered more news in less time.In response to their customer needs, and the opportunistic gap in the market, USA immediately was designed to be a unique paper with easy access to articles and concern for their time-pressed readers with the introduction of columns and snippets that presented the most salient topics of the story. In addition to their colorful contemporary look, USA Todays strength to be dependably consistent added great value to the paper that lead to a stuttering over-a-million circulation in just seven months.In an era when most of the major media outlets were suffering from a decline in readership, USA Today enjoyed persisting growth. To offset the rising distributional and promotional costs, USA today ventured in introducing spin offs to increase demand of the stigma sector. USA. com was one of Gannetts spin-offs of responding to the information market in relativity to the greater global market. W hen of all timeyone considered the Internet nail to be the start of an end to the newspaper industry, Gannett managed to transform that threat into an opportunity.Due to an increase in the newsprint cost, associated with a decrease in the readership rates, USA online was a way to increase readership by offering more ways of satisfying the reader base and ensuring that the mission of USA Today was to be followed. It capitalized and tried to cargo hold pace with communication and technological breakthroughs to maintain its element of dependable consistency. In response to their commitment of getting news and information into the hands of consumers faster than ever before, USA. om endorsed blogs and podcasts to keep customers busy as well as introducing I-phone, Blackberry and Kindle applications to keep up with the emerging trend of take-away technology. 2) How has a continuous strategy of marketing innovation proved successful for USA today and USA. COM? Do you believe that USA today is well-positioned for the hereafter? Explain Since USA Todays launch, it has ensured the continuous consistency and dependability of the nature of the textile, as well as a commitment to continuous innovation.Ever since its start, USA today has been active in continuous improvement and betterment in what they offer to their readers. One of their main focus in their cycle of innovation was keeping the customer engaged in the reading process as well as listening and hearing for their demands. Regarding product innovation, they managed to keep the paper exciting and indulging to the reader in many distinct ways. For starters, their major innovative design was reducing the size of the paper from 54 to 50 inches, which made the paper more satisfying in terms of size and mobility of use.There was also a duty period in the quality of news from a soft-focused newspaper to a more serious hard-focused newspaper. This was a very important move to the paper as it ensured readers of the quality of news theyre reading and also responded to the critiques of reporters calling USA Today Mc piece of music which could endure negatively affected the readership rates for the way readers could have perceived themselves as targets of junk food journalism. Further methods of keeping readers attached to the paper included the introduction of the two hotlines that erved to the queries of readers. Regarding their promotional efforts, after ensuring the success of USA today on a State scale, they aimed at increasing the awareness reaching of USA today non only on a National level, but on an international level as well. They introduced the Buscapade to increase awareness in other states, while the Jetcapade was introduced to increase awareness internationally. Both approaches were the start of profitability for USA today, where readership rates increased as well as awareness on both a national and international level.One of their most successful promotional efforts was bl ue chip circulation, which not only reaped profits from hotels, airlines and restaurants, but ensured video to a greater part of the target market and a raise in the level of awareness. Another move was advertising at the front varlet. Since its start, USA Today was based on untraditional aspects. Although criticized by many, it nonetheless appealed to its target market that continued to grow. Advertising on the fist page, although sacredly non-valued, and could have oblige a threat on the paper sabotaging its image of credibility and consistency.Yet again, it acted as a leverage that further increased the profits of the paper distribution was also one of the factors that would make or break the papers mission of delivering timely news. One competitive advantage the paper had over competitors was its ability to offer more up-to-date news three to four hours before competitors. That was because they permitted later deadlines which was further implemented when production became tot ally digital which gave writers and publishers greater tractableness and later deadlines, and at the other hand readers enjoyed earlier delivery times.In a market with threatening competitors such as The New York Times and wall street journal, USA Today was bound to failure if it werent for its innovative excellence in its product and promotion along with its dedication to keep pleasant the customers in the paper experience by trying to cater for as many needs as possible, and competing with an edge that sets it apart from its competitors. One of USA Todays product innovations later on became not an just another additional co-asset, but a leading cyberspace-based companion to the USA Today print variation.A threat can only be transformed into an opportunity among a number of competitors when one takes a lead regarding how to deal with such threat. erst you get a lead start, youre in better opportunistic shape than the competitors. As much as the cyberspace boom imposed a threa t at the paper industry, co-opting with the decline in sales and advertising revenue, USA Today used the threat and transformed it into an opportunity by introducing usatoday. com, which was an online version of the print, designed in the same colorful, appealing manner.It yet had to maintain the same mission and vision of the print version in terms of the quality of material and framework, and respond in the same dedication to customer interests and further engagement. Although different from the original print version, usatoday. com ensured its existence and profoundness in the new market through continuous updates and innovative ways to stimulate readership and cut distribution expenses. It employed blogs and podcasts to ensure the relevancy of news to readers, as well as categorizing and aggregating news on the Internet.It also allowed advertisers to expand their online space by using PointRoll which acted as a leverage that helped advertisers direct consumers to merchants. To f urther cater for the readers needs, usatoday. com capitalized on the emerging trend of portable technology by launching applications that serve I Phone, Blackberry and kindle users. They also catered for social media tools fanatics which as indicated by internal sources were drivers for page view increases such as Facebook, MySpace and Twitter.To further nourish the readers needs, they made dwell from readers to search for their unique interests and further bond with similar individuals. For example, they introduced network journalism which was a tool that allowed readers to comment and make recommendations. The previous example shows the necessity for an entity to continuously satisfy its customers and think of more innovative ways to help users develop hamper and brand loyalty. USA Today, being the entity that it is, is apparently well positioned for the current period.Ever since its debut, it has managed to maintain a proper and sturdy positioning among its competitors, with it s competitive innovation and continuous responses to the evolving market. But at such point, when Internet has taken over the greater part of our lives, one has to ponder over the validity of the current positioning of USA Today. If it maintains the way its positioned for another five to ten years, it leave behind be bound to close down for the trend is going further towards a digitally net profit based era, where there will be no room for the traditional print version to compete.Its positioning should gradually and not instantly completely shift to an internet focus. The reason it should be done gradually is due to the fact that there still is a great part of readership that prefers the print. Instantly shifting to the internet would result in losing a great part of customers which USA Today wouldnt want. The shift should be gradual to allow customers to accept the shift and not look for another product for if customers perceive that USA Today is lacking their interest, it would be crucial for its popularity and acceptance. ) What are the SWOT implications for USA Today as it looks toward the future? What strengths and opportunities can USA Today leverage as it looks for competitive advantage in the distribution of news and information?Strenghts * Americas first National general interest daily newspaper. This will be an important factor that USA today should leverage and take advantage of the fact of its established get word in the field, giving it more perceived establishment and stability rather than its competitors. Part of the Global information Juggernaut Gannett Co, which autonomously gives it more credibility and makes more room for excellence in the future as opposed to single-unit paper with no backing up from stronger, further well established players in the media marketplace. * Buscapade/Jetscapade lead to the foreign success of the paper and lead to an increase in demand, which lead to a start of profitability. * It gives room for later deadli nes, which gives it a competitive advantage over its competitors in terms of the quality of news and how fast it reaches readers.This could be leveraged in the future as a reminder of how dedicated USA Today was and has been to its readers, implying its consistency and how its different from its competitors. * USA Today has already leveraged the internet boom into its benefit by introducing one-to-many spin offs, one of which I believe will take over USA Today operations in ten years time usatoday. com. Excellence is derived from experience, and since usatoday. com has been thriving among a list of other sites is an indicator of how efficient the site is and how with the dependable innovative combination could dominate the market. Being the first to realize the business traveler gap in the market, it would be very hard for new entrants to engrave and try to steal a part of USA Todays market pie. * Continuous growth is also a great indicator of the paper for ever since its start, i ts audience has been constantly growing to topple over WSJ and NYT.Thus when USA Today looks at the future, it will have more reason to disembowel customers than its competitors. Weaknesses * It took USA Today no less than five years to start entering into the profitability stage, which further reduced its ability to generate enough cash flow for future investments. The re cession, although affected everyone, caused a slump in tourism which affected the business traveler market, causing a decrease in flights, which automatically lead to a decrease in demand by airlines, hotels and restaurants. * Its reputation as a Mc Junk paper during its start could have unanimously affected the papers reputation and determined not only how readers perceive the quality of articles, but who reads it as well. * At one point in the cycle, WSJ reclaimed its position as number one paper, circulation wise. Opportunities The Internet boom is considered to be double barreled. It will either make or break usatoday.So far, USA Today managed to straddle it by introducing usatoday. com along with its multiple applications and reader-friendly engagement processes. The internet is the most vital opportunity for is USA Today doesnt manage it properly, with the right innovation and research, competitors will gain more market share, and readers will prefer the more up to date way of getting info. * Technological advancements will make room for greater breakthroughs and eaves room for innovation and further updating products. * The technological and portable technology trend should be taken as an advantage, in integrating USA Today in the lives of readers. * Social network sites being one of the drivers for page view increases should be properly utilized to maintain page views and further increase traffic on the site. * The ability to use recycled fiber will improve the environmental background of the company as well as decrease the cost of newsprint, making production more efficient.Threats * ) Based on USA Todays experiences with the print and online news, evaluate the long term authorization of printed news and the newspaper publishing industry. Do you believe printed newspapers will continue to survive contempt digital competition? So far, USA Today has managed to maintain and keep up with the technological trends that have been leading the market place for years promptly. As for the industry itself, it has already been threatened excessively by the internet boom showing declines in sales, readership and advertising revenue. And thats just for at present.Who knows how technologically driven customers will be five or ten years from now? Prints might compose part of the market share which has been undoubtedly decreasing over the past couple of years, for the mere fact that elderly, more traditionally point readers would not make the switch. That is not to imply that elders are the only readers of prints, but the ones that are unlikely to make the switch. People in their mid thirties and forties will be able to make the change gradually, more smoother than sixty and seventy year olds.The only way to maintain its survival despite digital competition is to cater for the needs of the emerging youth. The only way to ensure existence is by guaranteeing that they can target the youth for without them, USA Today loses hope of ever having the slightest of a susceptible target market. As for the prospects of the industry, it seems as if theres no light at the end of the tunnel. Internet has now taken over our lives in so many different ways being a viable source that ensures acquiring information in much faster and more efficient way. The whole idea is how to craft an imposing threat into an opportunity. Usatoday. om was an example, but with the rate of change, and how the trend is diffusing more towards a digitally based environment, prospects for USA Today from the print perspective has no hope. The youth, being a massive factor in how products a re produced and marketed, is a reason why prospects for the print industry seem unlikely. Being Internet focused as they are, they will remain to evolve and with their evolvement comes the evolvement of their wants and needs which will be technologically based. Hence, ten years from now, its seem less probable that the grown up youth will demand anything less that whats technologically available at the time.

The Hunters: Moonsong Chapter Twelve

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Licensing in fashion industry

What is the meaning of licensing agreement? The verb to license is synonymous of give permission. A licensing agreement is an authorization to recitation authorize material granted by a party named Licensor to another party called Licen apprehend. This is a obligation in the midst of this two parties. The purpose of a licensing agreement is the reliable use of the licensees earmark, by the licensee, specified in the terms of the contract.We know two different types of licensing based in the use of common trademarks or famous trademarks. The Licensing in fashion industries is based in the use of famous brands such us Airman, Dolce & Cabana, Pravda and other mansion. A license under intellectual property has whatsoever(prenominal) components such us ?+ Term ?+ Auditing quality control monitoring ?+ Advertising and other costs connected to promotion ?+ Exclusivity ?+ Termination Renewal ?+ Infringement litigation The assignment of a license of decennium depends on specific cont ractual terms.The licensing agreement is only applicable for a particular geographic region, Just for a certain period of time or barely for a stage in the value chain. L 1. Advantages of a licensing agreement. When a society decides to put in place a licensing agreement must assess what are the benefits that will arise from the relationship between Licensor and Licensee. ?+ Advantages for Licensor as in all the contract is distinguished to have a return.A licensing agreement is useful to enlarge the societys geographic market to decentralized and differentiate the offer in order to reduce the business risks to pull up the cite, popularity and fame of her core brands, giving the same image of trademark in each store and in all points of sales financial benefits in remarry market due to positive feedback in licensees products and in secondary market because of royalties in licensees sales. ?+ Advantages for Licensee industrial benefits in order to increase the range of licensees products by making them to a greater extent recognizable by supporting low costs to rise trademark distinctiveness. . 3 terms of the contract. A successful brand licensing requires a planned dodge ?+ to determine core brands values in order to use them in the new category of products. ?+ to identify the level of differentiation desired. ?+ the achievement of leverage in the new category of products/services. . 4 several risks for the parties. One of the risks for licensor is due to the lack of monetary return Royalties. But the major risk is the loss of control regarding the uniqueness of the brand (the customer feel inaccessible the trademarks products). The licensees product are always not in line with the concept of trademark, so its value is blurred. The market wonder regarding the change of the trademarks strategic position that cause the disorientation of loyal costumer. The risk of lower quality of licensees products than the quality of licensees services, that bring consum ers to Judge products not good adequacy to be acquired. The high cost of license agreement. The impossibility to have enough time and business to recoup the investments. The risk of management of unsold goods and inventories.The licensor and the licensee must argue about the licensing agreement in order to decrease the risks. There are many clauses which the parties can establish to better define the terms of the contract in order to ameliorate the performance. The subject of the major clauses regards the fees beyond royalties, sub-licenses and the costs connected with promotion and advertising of trademarks products. The base of a good licensing agreement is the correct and sink information about the firm its value, positioning and the quality of its image. 1. Rules about Licensing agreement in ground forces. The Layman act 1125 the mistake caused by any people who in commerce uses any word, name, symbol or the combination of both similar to another recognizable trademark could be liable in a civic action. According to the Layman act 1064 a petition to cancel a registration of trademark may be changed at any time if the trademark is used by the registrant or with his permission so as to misrepresent the resource of goods or services in connection with which the mark is used. 3 1. 6 Licensing agreement in European law.Art 51 the rights of the owner of a community trademark must be revoked, the licensee is liable to misrepresent the public. Both in USA and in EX. the licensee run two typologies of risks ?+ common repairs ?+ cancellation As we said in the first part of the essay the licensor has an economic advantage to defend the power and recognition of the trademark but he has also a Juridical interest not to lose the registration of trademark. 4 1. 7 How to defend the trademark. The licensor has two possibilities to retain his trademark. ?+ Ex ante he can includes in the licensing agreement clauses about monitoring and inspecting the quality and the sta ndards of the services provided. Licensees purpose and licensees interest must be aliened. ?+ Ex post the licensor could act against the licensee if he did not respect the contract (like the quality of the service) or if he forged the trademark. 2. 1 The brand Licensing. Introduction. The license agreement relates to a right granted by a permit, if there is not this authorization the use of the mark is an illegal act.The license agreement must not be confused with a permit that relates to a license for a shorter period of time. The brand licensing deals with the granting of licenses by those who own the trademark to those who are interested (individuals or companies) to use them in the production of the products, over a period of time and in a defined territory. The brand licensing, especially in the fashion perseverance, is used to extend own brands to products of an entirely different nature.The licensor has the advantages such as being able to choose the products to be sold unde r license and authorize the sale of prototypes ND choose the best licensee. The benefits in a license agreement also concern the licensee, he may increase his market power by change the brand through brand recognition, increase its sales going to extend the range of audiences served, develop models and sell them in special shops. Enter into a contract brings benefits to both of the parties the licensee must paid periodically (monthly, semi-annually depending on terms of the contract signed by both parties) royalties to the licensor.And the licensee has a return on sales and investments with the ontogeny of licensor s trademark. Most of the major Italian fashion industries enters into licensing agreements for ancillary products, such as perfumes, sunglasses, watches (an face is that of D or Airman) or for the production of knitwear, such as Ralph Lauren. The fashion licensing is the most widespread among the license agreements between industries. As we said before it mostly concer ns the dissemination of products relating to health and beauty, accessories, clothing and household products. N some cases the brand owner decides to license the production, distribution and marketing of its core apparel categories, in other cases, he designer of the brand identifies specific categories that can be licensed by extending the brand into areas other than those of clothing. The licensor maintains strict control over the quality and the design. 2. 2 Airman case a practical example. We can see a practical example with the license agreement signed in 2011 between Airman and Ululation for the production and distribution of prescription frames and sunglasses.The Airman collection has decided not to renew the licensing agreement with Safari, expiring on December 31, 2012, in favor of Ululation. The licensing agreement with Ululation, anticipated with the signing of a letter of intent basis, in November 2011, for a ten-year exclusive license agreement for the design, producti on and distribution worldwide for collections of sunglasses and prescription eye-wear under the Giorgio Airman, Emporium Airman and a / X from 2013.After ten years of intense collaboration with Safari the Airman group decides not to renew the contract, a serious loss in the short period (150-200 one million million euros) for Safely that is certain to recover it in the long term thanks to licensing agreements with Polo Ralph Lauren ND Cline. Andrea Gouger, CEO of Ululation says Back in 1988 Giorgio Airman and Ululation started a very successful Journey together together we changed the world of eyeglasses which, previously perceived as mere functional instruments, evolved into aware and into indispensable fashion accessories.Airman is eponymic of excellence of Made in Italy and represents values which are perfectly in line with ours. We are therefore excited to work together again, in a partnership that will for sure be mutually beneficial, The market had already understood the impe nding ivories between Airman and Safely, favoring an agreement with Ululation who previously collaborated with the company from 1988 to 2003, a long collaboration that led to explode the sunglasses and eyeglasses sector, making the glasses a real fashion accessory.The non-renewal of the license agreement between Airman and Ululation in 2003 was a surprise analyzing the close cooperation and sharing of innovative ideas between the two entrepreneurs. 2. 3 Michael Koru case a practical example. With this example we may analyze the key parts of the license agreement, between Michael Koru and P. R. China, which can often be considered common to all licensing agreements in the world of fashion industry regarding the manufacturing of the products.

Lack of Education Due to Poverty

Poverty, as it is identified, in the grossly underdeveloped areas of Africa and other developing world countries cannot be compared in likeness to penury situations faced by those in Canada and the join States. In these sufficient countries the poor are characterized as those who have a comparably low level of income, usually measured in the relative approach, one-half the median income whereas poverty as it is faced by those in developing countries is a matter of survival with little or no hope for escape.With this in mind, the only evidence of poverty being prevalent in rich countries can be found only in the minds of the establishment. In other words, those who may be materialistically rich still prove to be compassionately impoverished. The economic make-up of a countries infrastructure like Canadas or the United States exemplifies not poverty in the sense real threats to survival, as in Africa, but can be burst explained in ground of equality or meliorate yet inequality.Th e terms equality and inequality for the basis of this essay can be applied to most aspects of what economists in rich countries term to be poverty. What is poverty to Canada and the United States are in fact blatant examples of inequality in education. When measuring inequality there are batch in Canada and the United States, who are less monetarily fortunate than others. Over 30% of the entire United States wealth is held by only 1% of its population (The diffusion of Wealth, in crystalize lecture).There is no need for great concern with the extent of poverty in rich countries nevertheless inequality is due to privation of education. Instead of offering what politicians term band-aid solutions to poverty problems they should look more at the source of the problem which is lack of education. Canada and the United States do not posses the realities of poverty as do other countries, inequality exists and the only way to eliminate inequality is to give e precisebody the same opport unity in education.Education is the key to a better standard of living, wiser decisions, and convalescent equality among all. On the Statistics Canadas website, www. statcan. ca provides insight into the relative success of people possessing some level of education be it a degree, certificate, or diploma. It is suggested by Statistics Canada that those who could establish that they possess a certain level of education were percentage wise higher employed than those who were not as salubrious educated.Statistics Canada further elucidates the benefits of education by stating that in Canada 15% of the total uneducated population is unemployed and over 50% of all the uneducated were not in the labour force. To compare with educated only 5. 5% of them were unemployed and only 17% of all educated were not in the labour force. If countries such as Canada and the United States centered more attention on education, people would become more equal and poverty would be eradicated.In rich count ries like the United States and Canada poverty should not be an absolute measure, not a relative measure, but rather a measure of inequality. In these countries there is opportunity for everyone to better their way of life. There exist established social programs which aid people searching to progress. Again Statistics Canada states that three out of five people leave poverty within a year compared to only one in ten stay in poverty for longer than five years (Income Mobility, in class lecture).This statistic led to the belief that there are shifts in inequality and that most people do not continually suffer from it. There are places for the very poor to get food and shelter and support and help to those who want it. In conclusion it has been established, with the support of Statistics Canada, that poverty as it exists in Canada and the United States is cryptograph more than an example of inequality in education. Equal opportunity in education shall eliminate many of the countries problems.

Book Dummary on Amelia Earhart

Discussion on Amelia Earhart The Skys No Limit by Lori Van Pelt. Sentence Summary In Amelia Earhart The Skys No Limit by Lori Van Pelt, Amelia, a women aviator, has always enjoyed new and risky things, but will her soon to be biggest attainment that sets milestones for women be her last? Paragraph Summary Amelia Earhart The Skys No Limit a biography talks ab pop one of the most illustrious aviator women in history. As a young girl her grandparents could have recalled her as a daring girl with big dreams, and without a doubt she grew into women were those dreams became a reality.Always fascinated with airplanes she obtained her own pilot locomote and participated in outflows and shows across the country. She won the world over with her humbleness along with George Putnam. He was set out to energise Amelia the most famous Aviator in history. To make that dream a reality she would have to fly solo across the immaculate world. On her pilgrimage to pave the road for future women av iators she vanished among the islands in the Pacific coming to end of her round-the-world flight.Her aircraft was never found, but her memory lives on for being one of the most illustrious Women Aviators in History. Page Summary Amelia Earhart, a tomboy in Kansas, growing up was very daring and risky. She enjoyed trying new things and that even resulted to her building a roller coaster in her grandparents backyard. In her twenties she fell in love with flight while attending an acrobatic show and her first flight in an airplane encouraged her love among the clouds as well. She knew what she wanted to do and nothing was going to stop her.At age 24 she earned her pilot wings and in 1928 she attended some flight shows, including the Friendship Flight, where she won the crowd over with her charm and unassuming nature. Amelia was even compared to such pilots as the distinguished Charles Lindbergh, business her Lady Lindy. She did not only win over the hearts of millions she also won ov er the heart of George Putnam. In 1931 Earhart married Putnam, who managed her career and insured her she would be the most famous aviator in the History. She soon received the Distinguished Flying Cross after lying solo across the Atlantic, and set out her mission to encourage the women throughout the world to explore careers typically careers that were traditionally held by men. On her biggest and most daring venture, a flight across the entire world, Earhart was lost at sea near the Pacific Island, nearly finishing her quest. President Franklin D. Roosevelt encouraged the greatest search of its time for the fliers and the craft, but it was never found. Amelia Earhart journeying may never have finished, but she set milestones for women across the globe.She was indeed the most famous women aviator of all time. Gender Stuff. Amelia Earhart trampled the gender norm in her generation. A typical American woman stayed home, cooking, cleaning, and took care of the husband and kids. She broke through cultural barriers becoming a female pilot. She was a member of the subject Womens Party, and a big supporter of the Equal Rights Amendment. This era had other contributions to help women become more independent and successful. In 1920, women were giving the right to take and Amelia jumped on this women empowering train.

Daughters of Afghanistan

afghanistan is a country where survival is a fight. Poverty, diseases, poor health care, and starvation is an ein truthday struggle in daily support. If you are an Afghani woman these issues are compounded by the fact that women are seen as being objects. Women are non worth as much as a man. Women in Afghanistan are seen as inferior. Women can be put to death for the slightest insinuation of an insult to a man. These are just a few of the issues that the women and girls of Afghanistan subject every day. The sad fact of the matter is that a lot of the hate and violence comes from male family members.Honor killings are allowed in Afghanistan. A woman does not in time meet to do anything wrong to be killed. If there is any inclination that the woman has embarrassed her family, she can be killed. Women in Afghanistan are very rarely given medical treatment. There are so many obstacles that Afghan women face that the majority of women here in the United States cannot even imagine. I know I cannot imagine being set aside just because I could not bear a son or children. I do not want to even try to weigh of the violence that these women face if they show any sign of disrespect.Afghan women are seen as mindless broodmares. not all men see them this way but the majority of the male population does. Many men say that their religion teaches that women are not as smart as men and those women should be meek and obey what their conserves and fathers tell them to do. In 2004 a Canadian journalist traveled to Afghanistan to learn about Afghan womens rights. The trip ended up being the base for her movie, Daughters of Afghanistan. In the movie journalist Sally Armstrong talks too many women. She listens to their stories of their bravery and courage.In September of 1996, the Taliban took over Afghanistan. The Taliban forced women into their homes. The Taliban would not even allow women to have health care or schooling. An Afghan woman could not even think of asking abo ut birth control. Womens rights activists in Afghanistan look forward to the day that women can walk around outside without consequences. There are near places resembling in Kabul where this can be d champion. However, in the rural areas many of the rare ways still have hold and women are not allowed to be out of their houses.In the rural areas animals are still seen to be worth more than a woman or girl. In Daughter of Afghanistan, unmatchable of the most important women in Afghanistan today are Dr. Sima Samar. Dr. Samar was born on February 4, 1957. After the fall of the Taliban, the Afghan government promised that life would die ameliorate for women and girls. Dr. Samar concord to an arranged marriage so that she could go to college. In 1982, she playd her degree from Kabul University. Shortly later on Dr. Samar had started practicing, she she had to leave to save her life. She fled back to her home village.She adept medicine there until 1984. In 1984 her husband and so n were arrested. After the arrest Dr. Samar and her family fled to Pakistan. From 1984 until 2002 she lived as a refugee. In 2002 she decided to return to Afghanistan. Dr. Samar has built clinics and shelter for women and children in Afghanistan. She has also opened a school for women. Beside the schools and shelters Dr. Samar has also built clinics so that women and girls can receive medical treatment. After the fall of the Taliban, the government do a lot of empty promises.Dr Samir was made Deputy Prime Minister and Minster of Womens Affairs in the first government after the fall of the Taliban. Unfortunately, the Islamic fundamentalists came out. They made sure that she was seen as an enemy to the state, not someone that was trying to help . Because she was brave complete to question practices that had been taking place for many generations soon after the fundamentalists spoke up she started receiving death threats. Doctor Samar is just one of the million women and girls that s uffer in Afghanistan each day. Another woman who has face issues is Hamida.Hamida is the principal of one of Dr. Samars high schools. Hamida also faces death threats for being brave enough to teach women how to do tasks like using a computer and how to drive, so that they can get jobs and support themselves. Women are treated like pawns in a game. A good example of this is a woman named Camellah. She is not allowed to say no to her husband when he wants sex. She is significant and doesnt always feel like having sex. This baby will be her ninth baby. Camillah is afraid that she will not survive this childbirth. She is not allowed to even think of using birth control.Birth control in most of the culture is unthinkable. Dr. Samar is one of the women that is trying to change that view. Another girl in the movie is Lima. Lima is not even sure how old she is. She thinks that she is 13. She acts like a mother to her younger siblings. If it is hard for an older woman with children to survi ve, imagine how old it is for a child to try to raise other children under this type of repression. A fourth woman in the movie is Soghra. She is a widow and pregnant with her seventh child. She was brave enough to walk for nine nights to avoid the Taliban so that she could find shelter in Dr. Samars refuge. Her husband did turn out to be alive but they are very poor. Even though the Taliban has fallen, the Islamic fundamentalists have resurfaced in a bad way. If a woman walks on the channel even wearing her burqah, she is insulted and given hateful, angry, looks. Some things have changed but a lot has not changed for women. Yes, now some women do go to school and receive medical care, for the majority of women and girls, unfortunately this is not the case. Women and girls are still forced to marry, they still have to obey their husbands, they cannot make their own decisions.They are still seen as less than human in their culture. Yes the Taliban has fallen and thanks to brave wome n like Dr. Samar some women and girls are getting an education. Unfortunately there are not enough shelters or safe places where women and girls may go in order to be safe. Safe from their own family. That is one of the most horrible things that I think goes on. Women cannot even feel safe with their husbands, fathers, uncles, or sometimes even brothers. The human rights disasters that took place under the Taliban were front page news.Now since the fall of the Taliban, the western world seems to have forgotten about these women and children of Afghanistan. They are the forgotten daughters of Afghanistan. Change may be slow to come to Afghanistan but as long as people like Dr. Samar and other women stand up, there is always hope. When a person has hope there always seems to be a way to make a better tomorrow. Change may be too late for some women but for Afghan daughters and granddaughters, they may be able to have a better life than what their mothers and grandmothers did.

Marketing Plan Power Point Presentation Essay

The purchase of the innovative hotel brings many opportunities as well as challenges. As the Human resources discussion section, we pee-pee to done thorough explore to hold ways to accomplish all concerns presented by the executive group. We have found ways to address financial concerns, marketing, and operation concerns. We have also include concerns found by the human resources department and created was to address the concerns. Also included is our recommendation on the merger. Start-up cost and finance concernsThe Chief Finance officeholder is have-to doe with about startup costs of the acquisition to include increased labor costs, renovations, and the soaringer salary being paid to the occurrent Italian workers. In the start-up phase, prepargondness leave alone be crucial and leave come with a cost. The gold has to be spread out in a few beas such as management and staff culture-this will cover chain of command, hotel administration, finances, customer complaints , customer service, maid service, room service, restaurant services, fitness center cleaning, pool cleaning, and daily trading operations of the hotel chain.Language and culture courses should be the initial training focus so as to avoid language barrier and cultural conflicts between staff and guests, as it is imperative that we all know a little about each Nations language and culture. Equipment training-The hotel will be modernized with computers. The system will have a website for online booking, payments, complaints, maps, local features for tourists, and any other information a guest may want or get hold of.The system will be employ within the hotel for check in and checkout, bill handling, maid servicing, laundry acquisitions, room service, dining facility, training courses in culinary arts, food handling, and restaurant management. In the training process we have to get all of the employees (both Ameri advise and Italian) in synch with each other. This will help with lan guage and cultural barriers, should those issues arise. In the matter of employment money is always the issue. In this hotel chain all staff will bpaid based on their position and duties within the hotel.All employees will be evaluated every six-spot months to establish whether a pay raise is warranted or not. Benefits will include health insurance, dental insurance, and paid vacations. merchandise Concepts I agree with the Chief Marketing Officer in that there will be added expense in marketing globally and in a foreign language. Our marketing strategy would have to take a different direction when promoting the hotels in Italy. Since we wont be an Albergo Italiano we will still be an Ameri rat hotel situated in some other country.The Italian economy is dominated by small, family run hotels and organizations 92 percent of Italian businesses are small or medium sized ((Doing Business in Italy 2012 Country Commercial Guide for U. S. Companies, 2012). Our marketing strategy could f ocus on appealing to tourists who want the experience of being in Italy, but the comforts of a hotel chain that they are familiar and comfort qualified with. Our U. S. based company will face strong competition from local and other European based hotels, which can be achieved by maintaining our American hotel reputation and charm.Our goal is to keep the culture, quality and customer service of the hotel chain up to the same standards as in the U. S. By going global, it will give our current customers more options and opportunities to travel and still be able to stay in the comfort of a Pinnacle hotel. I dont feel that decertifying the union at the startup is a good process. Unions are a good idea, but when you think about, having unions involved can commence things to get a bit more complicated. My advice it to try and get close to the union leaders and build a strong working birth with them.Assuring them that the employees needs matter. I would recommend negotiating a set about benefits package to reduce labor costs. Daily Operations To address the goals of the Chief Operations Officer I have research position at other international hotels to find the best ways to produce high quality service. Since, the hotel will be servicing many customers with language as well as employee different nationalities. Manager positions will be created to accomplish administrative duties necessary from executive team and will oversee multiple departments.All buss will be required to have extensive training and experience in hotel management. Also, there should be a preference for managers with international hotel experience and that are multi-lingual. With the young merger, managers with that type of experience will be the best with communicating with employees and customers of different nationalities. With Europe having a high international market of hotels and 40 percent of its population speaking two or more languages, it will be the best place to recruit for manager p ositions. We should pay them over the current market pay to be aggressively recruit and maintain managers.Also, we should create department supervisor for all of the different areas. The department supervisor would be a liaison between lower level employees and managers and ensure that all tasks are being completed daily. They will also be able to investigate and communication with problems in each department to relieve the managers of some of the hands on duties. Supervisors will be crossed apt to assume in other sections to create flexibility when another supervisor is sick or on leave keeping the continuity of quality service on a daily basis.To recruit supervisor, the company should meet the current market for pay, this will decrease turn over, but if one to leave we would then get a team leader from within the department. Supervisors recruited from the local region will have first-hand experience working with the Italys union enabling them to best do employees within regula tions of the unions. A preference will for supervisors speaking more the one language will be preferred, but we would create programs and incentives to help facilitate cultivation different languages. After researching positions of other hotels, a team lead for each section has proven to be beneficial.The team lead has the most experience of the lower level employees but has no supervisory experience and only fills in when the supervisor is not in the department. Lastly, lower level positions that can be taught pervert on the job training and will only complete daily tasks with in their departments. They will not be crossed trained due to the fact that we would pay lower than the current market pay and increase the number of employees as compared to other hotels. Although this could create a higher turnover rate, replacements would be behind to finds and the continuity will have little if no interruption.A evidenced department will need to be created to maintain of the building . One of this highest skills found in Greece was construction and general contracting. With Greece having a high unemployment rate and the readily available skills, it would be the prime place to recruit from to fill the department. Human Resource and personnel Management My role as the Chief Human Resource Officer is to ensure that the employees of the organization have the right knowledge, skills, and abilities now and in the future.It is vital that the CHRO obtains a knowledge of the area that they will be working in, as there are many factors to consider in determining what is best for the organization as a whole. By purchasing the hotel chain in Italy, the company will be able to grow and expand cultural diversity into the company. U. S. based employees will have the ability to travel and call for a new culture and new type of work environment, this could support retention and would potentially be a strong recruiting tool for quality employees. It would give current employees new benefits, such as travel pay if they were assigned to Italy.Also, all employees would have the opportunity to learn basic Italian culture and language, helping to make the employee feel empowered and important. Our company is a non-union company, but in Italy the hotels are run by unions. This could cause a problem as the Italian workforce does not work outside of their defined job descriptions and duties. The current staff is not properly trained to take on more responsibilities at their current wages. This would require the company to retrain those employees into the positions creating a higher startup cost and more time to get out the training.Another issue is the culture of the Italians, they are accustomed to having more time off from work, more say in how the companys operations are conducted, and they also have boundaries when it comes to their work schedule and limitations on what they perform. That could cause problems with U. S. employees, since they are not accustom ed to limited position descriptions and are used to being able to perform a variety of tasks. Another potential problem is the lack of EEO laws in Italy. As the CHRO it is our responsibility to ensure that our employees are protected under the current laws and regulation.Our employees are very aware of the importance of EEO laws so the lack of the same respect for this law in Italy could disenfranchise individuals, especially when it comes to sexual harassment. On the other hand, training the Italians to follow the U. S. EEO laws could cause problems in recruitment, since they may feel that they do not have to follow U. S. laws in Italy. Lastly, the Italians are used to benefits that are required by the Unions. Our company does not have a department to deal with Unions, so we would have to assemble a team that could negotiate benefits for the Italians.We would have to find out if U. S. employees would be receiving those same Union benefits and if they would be required to pay Union dues. This could cause problems with our U. S. employees if they do not want to join a Union. Furthermore, if we are succeed in negotiating lower benefits, then Italian recruitment could be low, since they would rather work in another hotel that would provide higher benefits. Recommendation In summary, there are pros and cons to acquiring hotels in Italy. It would give a new set of skills to our current employees.It would allow our US employees the ability to travel and learn new skill sets. It would also broaden the culture of this company and be able to give the current employees the benefits of learning a new culture and a new language. It would open up the company to global recognition and more vacation choices for our current customers. On the other hand, it will not be an easy transition. received Italian employees are limited in how long they can work, what positions they can fill, and are unfamiliar with our EEO laws.The Italians lack of knowledge, skill and abilities would cost this company a galvanic pile manpower, which needs to be calculated to see if it is worth the cost. The Italians are also used to obtaining many benefits that this company is not accustom to giving. A new separate department would need to be created to be able to negotiate and speak to the Unions. All of these issues would need to be addressed prior to obtaining the hotels and the Finance Department would need to be able to calculate the cost and benefits. As the CHRO, we recommend acquiring the Italian chain as the long term benefits outweigh the initial start-up costs and concerns.

Colgate Marketing Essay

Colgate is celebrated for having a long history of strong relationship with its retail trade partners. This Company delights consumers more or less thither world with a an array of Oral C atomic number 18, Home Care, Personal Care, and Pet Nutrition crossroads. Small stores around the world are just important to Colgate as large ones. Behind the success of Colgates imperfections are carefully developed business and merchandiseing strategies. Based on consumer and shopper insights, the Company works closely with topical anaesthetic merchandisers and shop owners to offer a relevant assortment of results and merchandising services to nominate high visibleness in each store. With a view to promoting their spontaneous examination products to their target market, the company has been able to use various trade strategies approaches. In line with above the line promotions, the company uses television, radio and newspaper advertisements and many more. In addition, the company al so stirs their products in famous magazines and internet banner ads as well. It can also be said that Colgate-Palmolive also uses via-the-line promotion approach. This is done by considering a via the line communication approach. The company does this by hiring an advertising agency which helps them to make a better advertising campaign for their products. The company had 1713 direct stores as of may 2010. The literal care distribution network isdistribution network is spread across 90 cities in India. The company products are availableacross 4.3 mn retail outlets. Flag ship Brand Colgate Dental Cream is the largest distributed product in the Tooth prehistorice market available in 4.1 MM stores.1.1.1.Political1.1.2.EconomicCharging higher premium which focus on overpowering and lower income classes. Pricing done on the al-Qaida of outlay points Packaging would be customized on the basis of price points. In June, 2012, Colgate-Palmolive announcedcapacity expansion plans in Ind ia by opening its fifth production facility in the country with an investment of $20 million. With Procter & Gamble likely to have postponed its decision to enter into the Indian toothpaste market yet a overhear, Colgate has more room to continue building its market share in the fast-expanding Indian oral care market. Colgate reliablely occupies half of the Indian oral care market and competes with Unilever and local player Dabur. Colgate has proceed to grow its market share in Indian oral care market despite steadfast competition from Unilever and some another(prenominal) low-cost competitors. Its market share in terms of volume ontogenesisd to 54%last quarter, two percentage points higher than the prior year period.The Colgate brand is almost synonymous with oral care products in India thanks to its deep distribution network and effective market strategies, along with focused market activity to increase toothpaste use. Colgate also occupies a 26% share (by volume) of the na scent but fast-growing(prenominal) mouthwash category. The strategy is to phase-out unproductive toothpastes in the baking soda/ gel varieties unique(predicate)ally Colgate Baking seltzer & Peroxide type O Whitening Frosty Mint Striped Gel, Colgate 2in1 Oxygen Whitening and Cavity safeguard Winter hot Gel. The product encase ordain be advertising other Colgate products in an attempt to retain brand loyal users. By October 2011, these varieties of Colgate give no longer be produced for the United States market. In effect, this depart consecrate more cash flow that can be diverted into the creation of new brands and new marketing campaigns in that respectby decreasing stress upon margin levels.The strategy is to phase-out unproductive toothpastes in the baking soda/gel varieties specialally Colgate Baking Soda & Peroxide Oxygen Whitening Frosty Mint Striped Gel, Colgate 2in1 Oxygen Whitening and Cavity Protection Winterfresh Gel. The product packaging will be advertising ot her Colgate products in an attempt to retain brand loyal users. . Keys to success can be determined based upon Colgate and its competitions past and current market share, trends, strengths and weaknesses. Over the past sixty years there has been a power fence between Colgate, Aquafresh and Crest to acquire market share. As a category leader it is imperative to hunt and predict trends within the United Statestoothpaste industry. Based on the MRI data, regular pasteoutsells beyond all other types of toothpaste and has the highest percentage of users.1.1.3.Social2.Geographic- It depends on region, population, factor, urban conditions etc. On this basis for example, Colgate introduces a sun screen ingredients which foster from sun rays. 3.Demographic- It comprise age, gender, income , life cycle of family and education. For example young people do not go for hair color treatment. 4.Psychographic- it depends on persons thinking and what are the 5.Personality characteristic of him. It is a difficult marketing cleavage to implement because sometimes market may not aware of there life style of there people. 6. Behavioral- It consists two things a) The benefits desired from the product. b)The rate at which customer is using product. 7.It can be employ on Colgate, the benefits from there toothpaste product are no plaque, no cavities, fresh breath, very low price , good quality and white teeth.Product Mix Product Focusing toward rural rich and overpowering class by endorsing the development of Colgate Ayurvedic Toothpowder . For Urban population, they would come up with the products suiting to young generation, for kids in the age group from 4-10 years. Unique Product and able to differentiate from all other products existing in the market e.g. Colgate Herbal White which promises a unique formula. Packaging-green colour ensures the herbal ness. Target merchandise Kids Brushing -more effective and fun for kids Sparkling gel comes in 2 exciting variants Bright ti p gel , and Bright Blue gel ,yummy Bubble Fruit flavour Tweety and bugs bunny are favourites with kids The haywire bubble gum flavour kids brush longer developing good oral care habits Family vigorous teeth and fresh breath Developed using Colgates international expertise in oral care Unique formula protects teeth from decay Refreshing minty flavour makes breath super fresh Youth Icy wave of minty coolness Cooling crystals and emphasis on taazgi.In hunting lodge to gain favorable PR and keep Colgate in the light of the media, this plan suggests a campaign that will present a 1% of specially attach packages to a charity of ones choice. Partnering with www.charitynavigator.org to create a micro lean of charities and their information. Purchasers will be able to choose and track the donations via the Colgate website by answering some(prenominal) demographic questions and first appearance a unique code. Facebook will feature a separate page that will promote Colgate, refer the donation campaign and charities offered by charitynavigator.org. Also, a downloadable iphone application will be created to track contributions. This marketing maneuver will foster a positive image of Colgate, create an increase of sales in specific Colgate brands, harvest demographic customer information, draw added consumers to the Colgate website and more of a presence on Facebook. In order to gain favorable PR and keep Colgate in the light of the media, this plan suggests a campaign that will donate a 1% of specially marked packages to a charity of ones choice.Partnering with www.charitynavigator.org to create a micro propensity of charities and their information. Purchasers will be able to choose and track the donations via the Colgate website by answering several demographic questions and entering a unique code. Facebook will feature a separate page that will promote Colgate, describe thedonation campaign and charities offered by charitynavigator.org. Also, a downloadable i phone application will be created to track contributions. This marketing tactical manoeuvre will foster a positive image of Colgate, create an increase of sales in specific Colgate brands, harvest demographic customer information, draw added consumers to the Colgate website and more of a presence on Facebook. This idea will be retrofitted to print ads as well by using the same twenty images with the smiling, foamy feel and chthonicneath the images will appear the Colgate slogan, Colgate A World of Care. This marketing campaign has the ability to touch a vast consumer base. There is universality to the idea. The concept relates and is identifiable with people because everyone brushes their teeth in the pajamas.Maslows pecking order of needs dictates that the identifiably social component of the commercial will appeal to the subconscious of viewers creating the added take to be necessary to enhance the image of Colgate and gain added market share. Choosing actors specifically by gender and racial profile can appeal to start-up and young bustling families. This commercial will attract potential users and reaffirm current consumers. The investment in a revitalizing campaign to improve the image of Colgate will inevitably increase market share by 1.00% or $11,141,377 at a minimum. Colgate donates millions of dollars annually to the ADAs circulate a Kid A Smile.Colgate is a direct partner with this ADA program. Colgate can position a positive image by presenting itself as a proactive, helpful productthat is good for teeth, but also for familiarity and country as a whole. In order to gain favorable PR and keep Colgate in the light of the media, this plan suggests a campaign that will donate a 1% of specially marked packages to a charity of ones choice. Donations will grow parallel to product sales by partnering with www.charitynavigator.org to create a micro list of charities and their information. Purchasers will be able to choose and track the donations via the Colgate website by answering several demographic questions and entering a unique code.7.1.1.TechnologicalMarketing Strategies Market Dominance Market leader handedness in Oral Care Catering to all the segments -long product line Massive advertising, awareness ,especially in child segment Product Differentiation Different packaging for all its product line Changes packaging according to product innovation Differentiation due to massive promotion on channels constitute a different image in the eyes of consumers Innovation Strategy Pioneered in new product development and business model innovation Cutting edge technology- innovation strategy. Positioning and creating Brand impartiality Consumer- more health and hygiene conscious Vast consumer base in India Sectoral opportunity in other oral products Smaller packs to drive growth Direct media promotions Operation Jagruti program Educate villagers about oral hygiene Its benefits vis--vis traditional products like Neem Conducted by giving product trials and free samples The steps Colgate took were to design its distribution network, improve its transportation management system, update its logistics efficiency program, and develop customer cost-to-serve data.The use of incorporate logistics systems encompasses materials management, material flow systems, and physical distribution aided by information technology. Through this use of ILS, Colgate has been able to shorten the order cycle time, reduce clerical labor, reduce error rate in documents and pop the question improved control of operations. It is made possible through the use of following activities by Colgate through ILS a) sales Forecasting on the basis of which company schedules distribution, production and inventory levels. Colgate has a dynamic website with the title, Colgate World of Care,that expound products, oral care, company history, e-newsletter and special offers. The website also has a social networking page called Colgate Smile to en gage the consumer to get involved with their oral health and the Colgate-Palmolive Company. Colgate also has social media pages on Facebook, Twitter and Myspace.Technology is changing fooling life within the world markets from the way people create and use a shopping list to the cars people purchase. Toothpaste has a direct correlation with the toothbrush. Every year new toothbrush models come outclaiming first-rate plaque removal using such selling points as super sonic technology to bankrupt away plaque build up or crisscrossing bristles to lift and brush plaque away. Also under the heading of technology are cameras and Facebook. Today people carry camerasat all times. Any event is right off a potential photo shoot.The ease of access and spontaneous nature of camera usage requires the consumer to be aware of their smile at all times. Facebook will feature a separate page that will promote Colgate, describe thedonation campaign and charities offered by charitynavigator.org. Als o, a downloadable iphone application will be created to track contributions. This marketing tactic will foster a positive image of Colgate, create an increase of sales in specific Colgate brands, harvest demographic customer information, draw added consumers to the Colgate website and more of a presence on Facebook.

Job Shadowing

The c atomic number 18er of pickax I would like to pursue is auditing. Since this sphere of influence involves a lot of confidential items and work I was non able to find someone away(p) my own current job to allow me to job shadow. Therefore, I would like to discuss a fourth dimension where I original went on an audit at my current job, which is with the New Mexico Taxation and Revenue Department. before I got this job I was not sure of what I wanted to do with my news report pointedness. I did not think of auditing as macrocosm a career choice until I got hired on with the IRS.Before working with the IRS I only worked as an usher for the Journal Pavilion and I knew I needed to break a job with experience related to my degree. So I took the hazard to show to the e-recruiting listservs for the Anderson School of Management. Any job description that was sent to me where I knew I could qualify, I applied for. I applied to several job descriptions and got many another(pren ominal) rejections, and I knew it was because I had no experience related to the accounting sector. Finally I got a call from Leonard Lopez who is now my boss for an interview for a temp specify with the State of New Mexico.I went to the interview not really knowing what this position entailed but I knew any experience would be beneficial to me. That day I was hired as a temp and it started a chain of events that led me to wanting a career as an attender. The first week I began to realize what the job was about and what the IRS did. My boss asked me to join two female auditors to help them with the audit stadium work. I was very excited as I birth heard about audits and now I was about to experience hands on what an audit entailed.The females I went with were Christina Owens (Internal Audit Manager) and Jennifer Leal (Entry level Auditor). Christina has had social club years experience with auditing and she has a BBA in accounting, an MBA in Tax, and also a CPA. Jennifer just started as an auditor and has had about two years experience with another firm. We went out to audit the enfranchisement Reliable Nissan. When we first arrived we spoke to the conductor about what we were thither to look for and also what documents we were going to be looking at.The manager complied and gave us the transactions for our audit period which was for a year. Before hand Jennifer had seen the transactions and picked a random sample for us to check. We took those samples from the files and began to look at everything that was on our check list for the compliance based on the New Mexico state statutes related to the sales of vehicles. I enjoyed looking at these files and making sure the Dealership was doing its job properly. We also looked at bank statements to make sure checks were clearing and for other possible errors or fraud.We were there for about a few days and I enjoyed creation out on the field. thus after we were done with the test work it was time to look ove r everything and salvage the report. Jennifer had me help her write the findings and I enjoyed that she gave me the prospect to do so. Self Assessment I consider I enjoy this field of work because of both going out on the field and also having some time in the office. I like that most of the audits are done with more than one person so this gives you the opportunity to work with others and to learn from others.I am an introvert but I also like to be around people so I think auditing is a great mix for me to handle being around others but not just being by myself in an office all day. I also like the investigative part of auditing and being detail-oriented. When I started college I thought about being a detective of some sort and I think auditing opinions that interest of having investigative work without having to be in such danger with the police department or FBI. One thing I have noticed is that I would like to give back to others or help the community.I think auditing does a little of helping others. For example, our agency goes to audit businesses to help them not just to find out things that are wrong with their operations. Also with the IRS, yes we try to save taxpayers money as weird as that sounds. So I think this helps with me wanting to help others. So for the most part I feel like auditing is the choice for me right now. I need to dwell on the fact that if I choose auditing as a career go away I want to do this for 40 years. Right now I study I faecal matter but I never know what I will encounter in the future.Career Exploration As I said above I was introduced to my current job from the e-recruiting work offered at ASM. I think that this service is great to have for busy students. I found it securely to find jobs online or from the newspaper. I registered on the Monster. com site and although it gave me job descriptions related to my degree it was a minute of arc confusing to use and I got so much junk mail and pop ups when using there si te. With the e-recruiting I get the best job ads sent right to me knowing that they are legit and meaningful to my degree and career choice.I also will attend information sessions and job fairs at UNM in the future. I have attended an accounting job fair once but I was really not sure what I wanted to do at the time so it was a little ball up of my time. I also think when going to these sessions and career fairs I will gain access to the companies gettable for auditing positions and I will access these companies websites. All options made by UNM should surely help me find a job to cave in for. List of Search TacticsI have already taken the opportunity to upload my resume and information on the Career Services site for UNM. I continue to get job descriptions from the ASM listservs form e-recruiting and I keep my eyes open for any job I feel will be worth applying for or interesting. With the opportunity to do an informational interview for this class I believe I have got my foot i n the door with the Defense Contract Audit Agency (DCAA). I will continue to reach out to them and hope one day I can apply for a position.I will also continue my internship with IRS as long as I can and hope a position opens up for me there as well. I enjoy where I shortly work and hope to continue networking with people in my organization. I plan to reach out to the DCAA when I have acquired my MBA and even the CPA. I will attend the career fair next semester when I am going to get my BBA, this way I can put my foot in the door for many companies and hopefully also see the DCAA there. Really if the opportunity comes up for any of these tactics I will act on them as I see them being appropriate.