Research an emerging infectious disease Essay Example | Topics and Well Written Essays - 750 words - 1

Examination a rising irresistible illness - Essay Example s of containing such dread by educating the open that there is no chance of getting the infection from easygoing contact with others (Bernstein, 2015). The article additionally depicts how the infection is transmitted. It is noted as being transmitted by coming into contact with tainted body liquids. Such liquids may include blood, dung, and regurgitation (Bernstein, 2015). Thus, wellbeing laborers and individuals with contact with casualties are at a higher hazard (Bernstein, 2015). There is additionally a proposal of mediation procedures in the article. One of the systems is to embrace safe entombment rehearses (Bernstein, 2015). The other system is to disconnect those people tainted with the infection. In the second article by Dennis Brady, the emphasis is on changes that have occurred on Ebola infection since the ongoing episode. The progressions are appeared as a test to analysis just as the treatment of the infection. The paper additionally centers around the ongoing instances of the infection in West Africa and follows the cause of the infection that has crushed the district. The infection starting point is followed to the memorial service of a customary healer that had been rewarding patients with the infection (Dennis, 2014). In addition, legitimate treatment and control of the infection is said to rely upon appropriate genomic sequencing of the infection. The creator noticed that adjustments in the infection influence precision of the symptomatic test. Besides, the change influences viability of the immunizations just as treatment. The contention is that social affair information on hereditary of the infection will help in containing the spread in various pieces of the world . Consequently, the contention is that hereditary innovation will help in controlling the infection flare-up and spread. There are different suppositions made in the two articles. One of the presumptions is that restricted airborne of Ebola infection is probably going to happen (Bernstein, 2015). In any case, this is imperfect as there has been no announced instance of infection being spread through the air. Significant cases have been reported of spread of the infection. In these

America Online :: essays research papers

Statement of purpose "To become the world’s generally regarded and esteemed organization by interfacing, advising and engaging individuals wherever in creative manners that will advance their lives." Presentation America On-line (AOL), the biggest business on-line specialist organization in the US, has been given an overwhelming undertaking. Staying a feasible rival in an undeniably swarmed, quick changing and serious market. . Buyer administrations are entering a profoundly challenged showcase that is relied upon to be significantly progressively serious with the appearance of phone and digital TV monsters in the months to come. For instance, AT&T managed a staggering blow for AOL just as several other Internet suppliers by offering five hours out of every month free Internet utilization to its around 90 million clients, 20 million of whom as of now have PCs. AOL, the biggest business on-line administration, offers their clients more than access to the Internet. AOL highlights incorporate talk rooms, electronic magazines, programming and diversion administrations. Investigators accept that such substance makes these administrations less powerless in the short hurry to AT&T's contributions. A worth included component of AOL is its restrictive framework that it gives clients access to exclusive substance. For AOL, that which makes them interesting (exclusive framework), likewise makes them generally powerless. AOL has forcefully promoted to the broad communications of on-line clients. Promoting endeavors have concentrated on selling the possibility of AOL as a simple to-utilize, fun, intuitive, "community" with a ton of substance only gave to its individuals. AOL conveys their product by means of direct mailings, additions of diskettes just as solicitation structures for plates/CDs in magazines, downloadable sites, OEM packaging understandings, media associations and retail deals. In 1995 AOL expanded their degree of direct promoting. As recently expressed, AOL plans to catch up to 97 million clients, just as extending globally. America On-Line: Customer Value & Satisfaction America On-Line it has conveyed client worth and fulfillment by its thin spotlight on normal buyers, and its assurance to make utilizing its administrations straightforward and clear. AOL is known for giving the most advantageous and least demanding to-utilize intuitive help accessible. The organization spearheaded advances, for example, catchphrases for straightforward route and the amigo list highlight to empower texting by showing member’s contacts who are on the web As the web turns out to be progressively fundamental to purchasers every day lives, individuals are progressively requesting ways, notwithstanding the PC, to get to whenever, wherever highlights and substance they depend on.

Making Cigarrette Smoking Illegal Research Paper

Making Cigarrette Smoking Illegal - Research Paper Example This has been taken on by youths who are getting snared on to this propensity for all an inappropriate reasons. The legitimate parts of cigarette smoking ought to hence be comprehended before one can recommend that these should be made unlawful. This paper covers how smoking cigarettes is a bane everywhere throughout the world, and how this issue appears to come up from various edges of the general public which basically disturbs the premise of good faith to develop inside the various countries of the world. The way where youth is getting dependent on smoking is something that should be seen appropriately here. This is on the grounds that cigarette smoking influences a youngster or lady as well as the ones who live with them (Lillard, 2005). The aloof smoking component is along these lines even more noteworthy to understand inside the related thick of things. It would just be normal to comprehend where the issues come up from and how these will be settled inside the most able way tha t could be available. It has been discovered through research that as a rule uninvolved smoking of cigarettes is much more destructive than the ones who smoke consistently. At the point when this exploration happened, numerous individuals didn't trust it however with the progression of time, this has been demonstrated with due research and proof of study (Cook, 2007). The cigarette smoking areas generally feature the sort of issues that can come to fruition and how these will mean issues for the individuals who smoke and the ones who take the brunt of such subtleties. Cigarette smoking isn't just an issue; it is to be sure a genuine abnormality inside the general public on the grounds that the smokers are influencing it in a larger number of ways than one. They are not just making worries inside their own wellbeing spaces yet additionally legitimately affecting the lives of others that encompass them. Smoking basically requires ventures from various quarters and the need is to ensur e that its lawful status is viewed. On the off chance that the leaders can esteem it as an illicit demonstration, this will spare the lives and wellbeing premise of various individuals around the globe. How society sees smoking is something that says an incredible arrangement regarding the general public under inquiry (Tong, 1987). This implies its various subtleties are connected with its kin who consistently smoke cigarettes. Their activities and endeavors rely to a great extent upon the amount they smoke and what they make out of smoking basically. This should be appropriately grasped before one can diagram the due job of the general public inside the getting down to business of the smoking concerns. How media depicts the cigarette smokers should be focused on also. This implies the smokers are making some acceptable memories because of the media in specific nations of the world. Be that as it may, in different countries this isn't the situation. There are a couple of nations whi ch have totally restricted the deal and publicizing of cigarettes, which to be sure is a positive development. Be that as it may, this doesn't end here as much should be accomplished over the long haul. The way wherein organizations are handling this issue likewise should be gotten (Raw, 1989). They are maybe going over the edge by featuring angles that work to further their own potential benefit. This is an insult to the general public and ought to be grasped all things considered. On the off chance that the companies and the media assume their due job, at that point they can without much of a stretch make smoking an illicit ware for everybody, anyway this requires diligence by the media specialists and the corporate mammoths. So also, the big names

Reasons against death penalty - 550 Words

Reasons against death penalty (Essay Sample) Content: Against death penalty Death penalty is a sentence that is imposed on those who are found guilty to have committed murder and other capital offenses. There following are the reasons why I oppose death penalty: Execution of innocent – An innocent is put to death. This can so happen because the innocent individual do not have experience attorney who can argue well but instead had an inexperience attorney who did not argue well, Van den Haag, E., & Conrad, J. P. (2013). This actually makes it hard as there will be no impact. This is because most of the offenders who commit serious crimes bribe and get their way out and this will make them continue with their acts. For example when one commits a crime of robbery with violence and hire a competitive attorney who will even go ahead and bribe the judge thus escaping any sentence Retribution is wrong – It is very wrong to actually to take a life for a death life. It is not practical to teach that killing is wro ng by killing. Deterrence – death penalty has been there since. This no evidence to prove than executing offenders is better than placing them to server in prison for longer period. High cost of death penalty – It actually costs a lot the taxpayers when an individual is executed than keeping that person in prison for life. Capital sentencing is unfair – There is substantial evidence to actually show the disparity of sentences which are passed in court. Death penalty punishes the poor – Those who are mostly executed are the poor since in most cases they can manage to hire private attorneys who are always very competitive since they know that after winning a case on their client, they will be paid heavily. There is no evidence to prove that death penalty is effective – Death penalty has been there and there is no evidence that shows that it deters crime. Donohue III, J. J., & Wolfers, J. (2006). When those who commit serious crimes such as murder a nd are sentence to death penalty, others still commit the same crime of killing others. There is no equal application of death sentence between higher and lower class. The lower class is the ones who are mostly sentence to death penalty even if there is no substantial evidence. The Blacks in America are mostly sentenced to death penalty as compared to White Americans making it hard to act as deterrence. Death penalty has been there since but no evidence to prove it is effective to deter serious crimes – people continue to commit crimes des...

Violent Video Games And Its Potential Effects - 3794 Words

Violent contents within video games have become rampant especially amongst adolescents. At the same time, with the growing number of users being exposed to these games, it becomes crucial to research the potential threats which emerge from playing these games. What many may not realize is that research does assert how the violent contents within video games may lead to aggression, possibly from arousal and being desensitized to real violence. Whilst other researchers argue that the relationship between violent video games and desensitization to real violence is not causal and how other factors such as family violence, one’s development and genetic tendencies and one’s perception of violence may lead to one committing aggression or violence. This paper discusses such claims and analyzes both sides of the spectrum to see if this relationship is causal or external factors may be involved. Exposure to Violent Video Games and Its Potential Effects in Leading to Violence or Aggression As the video game industry is continuing to grow, over the last thirty years, more and more kids are spending their time on video games. Carnagey and Anderson (2004) describe how one of the most dominant themes in the video game industry is the theme of violence. The researchers, after detailing how the video game industries has thrived through the incorporation of violence into their contents, describes how current findings suggest that 89% of the video games contain some type ofShow MoreRelatedVideo Games At Columbine High School1397 Words   |  6 Pagesbefore the two committed suicide. Are violent video games to blame for this devastating event? The subject has been a source of controversy both within and outside the scientific community. (INSERT CLEAR FOCUSED HYPOTHESIS HERE) Content analyses show that 89% of video games have some violent content. Half of the video games on the market have extreme violent actions toward other characters. Games, today, are allowing players to not only connect with the game physically, but also emotionally and psychologicallyRead MoreThe Effects Of Video Games On Children1034 Words   |  5 Pagesenjoy video games in their leisure time and even prefer them to studying that, in its turn, can contribute to their poor performance in the class. These days, video games have become an issue that has brought concern to many people from parents to scholars about their potential effect on the future of children through influencing their conduct. They feel that the violent behavior or any other negative consequence can occur as an undesirable result of letting their children utilize these games to spendRead MoreCommon Belief Of Video Game Violence1418 Words   |  6 PagesLiterature Review Common Belief of Video Game Violence Ever since the Columbine High School shooting in 1999 and the shooting at Sandy Hook Elementary School in 2012 (and many other incidents), there has been a belief among many people that playing violent video games causes children to commit violent crimes. These societal beliefs fall into the â€Å"moral panic† category where society believes that behavioral choices of others within a society poses a great risk to a society as a whole (Ferguson, 2008)Read MoreDo Violent Video Games Doom Young Players? Essay1352 Words   |  6 Pagesthe ages of 6 and 16 have gravitated towards video games. As technology has progressed, developers have greatly improved the graphics of video games. As a result, very real portrayals of human beings can be created. However, in many cases, game makers take advantage of this and incorporate realistic violence in the games. Although games such as these are rated for mature players, children have been able to obtain and play these violent types of vid eo games. Due to this trend, many psychologists andRead MoreThe Effects Of Video Games On Children1654 Words   |  7 PagesOn average, children under eighteen play about seven hours of video games every day. Two of the three top-selling video games in 2007 were Halo and Grand Theft Auto. These are both games whose descriptions include the words â€Å"blood,† â€Å"gore,† and â€Å"violence.† The violence in these games and the actions that the players take part in may be a harmful influence to the children and teenagers who play them. While playing video games, the players do not even realize that their emotions are flaring and thatRead MoreViolent Video Games Effect People1720 Words   |  7 PagesVideo games are almost always present in any house that is home to an adolescent child. While video games are popular among people of all ages, adolescent children are usually the most involved. An article was developed by three members of the Psychopathology dep artment at a university in the Netherlands. While addressing the use of video games the statement was made that â€Å"Today, in the United States, 91% of children between the ages of 2 and 17 play video games†(Granic, Lobel, Engels). ChildrenRead MoreHow to Combat the Effects of Violent Video Games Playing on Children1185 Words   |  5 PagesHow to Combat the Effects of Violent Video Game Playing on Children â€Å"Stay alive at all costs! Kill the bad guys! Head shot!† These are just some examples of the dialogue spoken amongst children who play violent video games such as Call of Duty and Halo. Twenty years ago, this would not be the typical game play dialogue amongst children, but with the surge of popularity of violent video games this is now becoming the norm. Playing these violent video games is just another way to pass time on a SaturdayRead MoreDoes Violent Video Games Cause Violent Behavior?1274 Words   |  6 Pages Does Violent Video Games Cause Agressive Behavior in Teens? Ryan Bia Arizona State University Abstract Violence is ubiquitous in today’s modern society and we are constantly exposed to it through the media, movies and through video games. It is not uncommon to go visit a home in the United States and find a video game console in the home along with mature video games. Video games started off just as entertainment that had meager violence but as time progressed the graphics have improved andRead MoreViolent Video Games1485 Words   |  6 PagesHow does violence in video games affect people? Sometimes people think about video games and think oh no big deal but there is a lot that goes into them and they can have different effects on people. Violent video games have the most effect on people and most of them are negative. Educational games tend to have the best effect on people and can help them. Many people argue both sides and do not see them for what they are and think my kids won’t be affected but they will as more articles state andRead MoreAre Video Games Changing U s?1388 Words   |  6 PagesAre video games changing us? In 2008, 97% of twelve to seventeen year olds in America played video games, thus fueling the domestic video games by $11.7 million. Ten out of the top twenty best-selling video games contain violence. Many of these violent video games have been accused of incidents that include crime, bullying, and behavior problems. As the popularity of violent video games increase, more people become victims of behavior problems such as depression, aggressiveness, and addiction. Although

Genetic Disorders Angelman Syndrome - 866 Words

A genetic disorder is a mutation in an organisms DNA. It is caused by a change in the sequencing of the nucleotides that make up a specific gene. The genetic disorder can be inherited by offspring, but it may or may not show in the offspring depending on whether the genetic disorder is a dominate or recessive allele. There are many genetic disorders that humans develop and inherit. Some disorders cause improvements within the human species while others cause severe retardation of the human species. In this paper, the genetic disorder Angelman Syndrome will be discussed. Angelman Syndrome was first discovered in 1965 by English pediatrician Harry Angelman, he called it â€Å"Happy Puppet Syndrome†. He had observed three children that were admitted to his practice that all displayed similar conditions. He was unable to prove that these children were suffering from â€Å"Happy Puppet Syndrome† because of the technology he had so he decided not to publish any of his research on this disorder. It was not until he was on vacation and saw a painting of a boy with a puppet, which reminded him of the children that he had treated, that he decided to report his findings to medical journals. Angelman Syndrome was not heavily researched until the 1980’s when reports of this disordered appeared in the United States. In 1987, researchers found that the cause of Angelman Syndrome was from a missing portion of the genetic code on chromosome 15. Angelman Syndrome is a genetic disorder thatShow MoreRelatedThe Angelman Syndrome637 Words   |   2 Pagesï » ¿ANGELMAN SYNDROME 3 Angelman syndrome Angelman syndrome was first identified by Harry Angelman in 1965. It is a genetic disorder and Angelman noted the disease as a unique syndrome by the presence of several children in his practice as having flat heads, jerky movements, protruding tongues, and bouts of laughter (Stà ¸ £Ã  ¸â€"ppler 2012: 1). Symptoms usually become notable from ages 6 to 12 months and about 1 in 12,000 to 20,000 people are affected. Although children with Angelman syndrome are proneRead MoreAngelman Syndrome and Prader-Willi Syndrome Essay1517 Words   |  7 PagesAngelman Syndrome Prader-Willi Syndrome Introduction Prader-Willi and Angelman Syndrome are two genetic disorders with vastly differing phenotypes linked by missing genetic imprints on the 15th chromosome’s q arm between regions 11 and 13 . While both orders result in mental deficits, their symptoms are otherwise segregated from the other in their entirety. The differences in the disorders are the result of differing DNA methylation patterns present in maternally and paternally inherited DNARead MoreAngelman Syndrome : A Case Study1454 Words   |  6 Pages Angelman Syndrome: A Case Study Amy Nicole Bishop, MSNA Westminster College December 8, 2017 nicolebishop@outlook.com Keywords: Angelman syndrome, pediatric, GABA receptors, anesthesia, chromosome 15 Angelman syndrome is a rare genetic disorder caused by a mutation on chromosome 15.1 This syndrome is characterized by severe developmental delays, seizures, ataxia, craniofacial abnormalities and a â€Å"happy demeanor.†12 The Gamma-aminobutyric acid (GABA) system in the central nervousRead MoreThe Article Is Titled â€Å"Communication Modality Sampling1269 Words   |  6 Pagesâ€Å"Communication Modality Sampling for a Toddler with Angelman Syndrome† by Jolene Hyppa Martin, Joe Reichle, Adele Dimian, and Mo Chen. The authors explored three modes of communication, vocal, gestural, and graphic, with a young child with Angelman syndrome. The researchers investigated which mode of communication would be the most effective and efficient for the child. Angelman syndrome can cause cognitive, communication, and physical disabilities. It is a disorder that affects around 1 in 10,000 births andRead MoreAutism Spectrum Disorder ( Asd )909 Words   |  4 PagesAutism spectrum disorder (ASD) refers to a group of neurodevelopmental disorders that is characterized by abnormalities relating to social, behavioral, cognitive and language skills. The genetic architecture of ASD is comprised of a variety of rare mutations. These mutations include monogenic conditions involving autistic symptoms. Furthermore, single nucleotide variants and de novo copy number variants add to disease susceptibility. Inherited Factors Related to ASDs Autosomal recessive loci areRead MoreAutism Spectrum Disorder728 Words   |  3 PagesAutism Spectrum Disorder (ASD) is characterized by a combination of abnormalities in language, social cognition and interaction, and mental flexibility. ASD is not a single disorder, but rather a neurodevelopmental syndrome. (Autism Speaks) Research shows that a combination of genetic and environmental factors leads to the abnormal brain development that underlies autism. The concordance rate for monozygotic twins is much higher than for dizygotic twins, roughly 2:1, indicating that there are bothRead MoreThe Role Of Epigenetics And Genetics, Research Of Epigenetics, And Diseases Associated With Epigenetics Essay773 Words   |  4 Pagesand Ernst Hadorn who combined genetics and biology. There was an interest in this study in the 1990s. Research has evolved trying to figure out the changes caused by epigenetic mechanisms. This field is growing as researchers are unraveling environmental and lifestyle influences on genes (Epigenetics, n.d.). This paper will discuss differences in epigenetics and genetics, current research of epigenetics, and diseases associated with epigenetics. Epigenetics and Genetics Epigenetic means, in additionRead MoreA Research Topic On Autism Spectrum Disorder Essay965 Words   |  4 PagesRobinson Autism Spectrum Disorder is a developmental disorder that displays characteristics of impairments in social interactions and communication, obsessive interests, and repetitive behaviors.1 The DSM-5 characterizes Autism Spectrum Disorder as range of symptoms with varying severity, hence the term â€Å"spectrum†.2 Currently, scientists do not know the exact cause of autism. However, it is agreed upon that the underlying cause is highly likely to be influenced by genetic heritability.3,4,16 RecentlyRead MoreEpigenetics And Autistic Spectrum Disorder1078 Words   |  5 Pages Epigenetics and Autistic Spectrum Disorder Jowan Jones Old Dominion University â€Æ' Abstract This paper plans to focus on autism spectrum disorder and how epigenetics contributes to the development of the disease. ASD is comorbid with other neurodevelopmental diseases including Rett Syndrome, Fragile X, Prader-Willi, and Angelman. These diseases have frequent, identifiable symptoms such as coloboma of the eye, heart defects, atresia of the nasal choanae, retardation of growth and or developmentRead MoreDna Mutations And Its Effects On Humans Essay1341 Words   |  6 Pagesoccur because they increase genetic variation. Mutations can occur during DNA replication if errors are made and not corrected in time. The mutation can have a positive or negative affect on humans. However, mutation can also disrupt normal gene activity. Sometimes DNA mutations don’t give a good or bad affect, the gene might just be different. DNA mutations do not always cause health and developmental problems, only a small percentage of mutations cause genetic disorders but most have no impact on

Things Cloud Manufacturing Service System †Myassignmenthelp.Com

Question: Discuss About The Things Cloud Manufacturing Service System? Answer: Introducation The internet of things is the considered as the ecosystem of the connected devices and objects that are accessible through the internet. The vast network of devices is connected to the internet that includes the smartphones, tablets and almost those things that contains the sensors-cars, production plants, drills, wearable devices and much more. The IoT allows the devices to control the system and sense the existing networks by providing several opportunities to integrate with the physical computer-based world. The integration process helps to provide the maximum efficiency and economic growth (Al-Fuqaha, et al., 2015). The applications of the various IoT devices reduce the human efforts and also deduct the energy cost. The IoT is augmented with the technologies like the smart grids, virtual power plants, smart homes and much more. The typical IoT provides the advanced connectivity to the devices and goes beyond the expectation of the customers (Bonomi, et al., 2014). There are vario us devices that are working under the principle of the IoT. The platform of the IoT makes it possible to deploy, develop and manage IoT and M2M applications. The massive amount of data now can easily be processed through the various applications of the IoT and produces the desired results. The IoT applications are used to capture, collect and interpret the data that are available in huge volume. The applications of the IoT are now implemented in the cloud platform to signify the usability and IoT applications. The IoT data management process ensures about the relevancy of the data and reduces the attacks from the outsiders. Smart speaker The smart speakers are considered as the smart devices that utilize the Wifi, Bluetooth, and audio playback. The features of the device are not limited. They are extended to several platforms like the peer-to-peer connection, mesh networking and much more. Each of the design is quite different from the others and uses the controlled application methods and automation techniques (Bughin Chui, 2017). The main target of the smart speakers is to produce the audio through a wireless connection which is may be different from the online music services. The devices have the voice-activated assistants in a digital manner. Typically, the smart speakers include the wifi and Bluetooth connectivity. Usage: Nowadays the smart speakers are used everywhere that produces the good quality of sound and operates in a smooth manner. Control: The device is controlled with the help of the smartphones and remote. Connectivity: The device depends upon the speed of the internet connection. Security: There are high-security measurements for the microphone for the better voice recognition. The device maintains the data and stores it properly. Privacy: The data that are uploaded to the server over the internet are highly secure and prevents the data from the unknown users Smart smoke detectors The smart smoke detectors help the user to avert the disaster by letting them know about the mishap beforehand by producing the sound. When there is a danger in the home like the increase in the carbon monoxide levels or smoke around the house, the alarm sounds and the sensing machine helps the customer to remove the smoke at a perfect time (Bui, 2016). The detectors are housed in a plastic enclosure and shaped like a circle with few diameters. The sensitive alarm produced by the device alerts the customers beforehand prevent the entire house from damage. The devices are used by various industries and homes. Usage: The devices are used to reduce the smoke quantity of the rooms and maintain the levels of the gas. Control: The device is operated with the help of the remote and Wifi connection. Connectivity: The device is connected to the internet that helps to operate the entire device even when the customer is out of the house. Security: With the speed of the connection, the devices really work well and maintain the condition in a better way. The devices are highly efficient and reliable (Data, 2014). Privacy: These are placed inside the home and offices. There is no chance of disturbing the elements of the device as they are placed above the window. Smart coffee maker The smart coffee makers are used to control the timing of the coffee preparation. Instantly produce the coffees that are healthy and fresh. These devices are operated with the help of the smartphone. Before going to sleep, the customer can fill the grinds and the hot coffee will be produced when they wake up in the early morning (Frost, 2015). Even without getting out of the bed, the coffee is ready. It reduces the human efforts and saves a lot of time. Usage: These are used in the almost every home and office. Due to its high-level features and design, these are highly demanded in the markets. Control: The device is operated with the help of the Wifi setup. Simply it needs to plug into the connection and turn on the Wifi setup. Only requires two buttons on the smartphone to operate. Connectivity: The entire device is connected to the Wifi setup and its speed (Giaffreda, et al., 2015). Security: Smart coffee makers are highly secure and prevent from any shocks and other dangers. Privacy: These devices are used inside the homes, so when the connection fails, the devices didn't work properly. Smart pillow Everything is now changing with the advancement in the technology. The sleeping techniques are also changing and becoming smarter. The smart pillows are now coming in the foam form that contains the moisture-wicking fabric which is highly robust in nature. These pillows are capable of detecting the snoring sound and gently reduce by vibrating the pillow that will change the sleeping position automatically without waking up the customer (Jin, et al., 2014). The pillow also detects the snoring decibels and maintains a report of it in the smartphones. The pillows can produce the wirelessly slow sound and music without disturbing the others. Usage: These are used to detect the snoring of a person and maintain a track on it. The smart alarm ensures the optimal sleep cycles of a person. Control: The device is operated when the person sleeps on it and started to snore. Connectivity: The smart pillow is connected to the Wifi and works according to the speed of the connections. Security: The devices are highly secure as long as they are within the control of the user. Privacy: The privacy is highly maintained as the user control the smartphone. The pillow can be transferred from one place to the other (Li, Da Xu Zhao, 2015). Smart shower To regulate the shower according to the need of the customers, the developers have designed the smart shower that is capable of controlling the temperature inside the bathroom and provides various customization options that can easily change the temperature of the shower with the help of the android apps and IOS systems (Osseiran, et al., 2017). The user can warm the shower up to any temperature they want with the help of the controlling buttons and LCD screen. It also includes the greeting, name, shower timer, notifications and much more. Usage: These are used to regulate the temperature in a digital manner and help the customer to get the desired temperature during the shower. Control: These are controlled with the help of the control buttons and the LCD screen through the android apps and IOS system. Connectivity: The shower is connected to the smartphone and operates with the speed of the internet connection. Security: The devices are highly secure and reliable as they are placed in the homes. Privacy: The privacy is also maintained as there is less chance of stealing the device (Perera, et al., 2014). Fitness T-shirt The fitness T-shirt is used to maintain the temperature of the body when that T-shirt is connected to the body. The T-shirt is connected to the IOS apps during the running time. The shirt is used to reduce the calories, increases the speed and enhances the flexibility of a person. The person can also listen to the music by using the app. The fitness T-shirts are quite reliable and compatible as they have the replaceable batteries up to eight months (Rathod, et al., 2015). Usage: The devices are used to reduce the calories and fat of a person. They are useful for maintaining the fitness of a person without any side effects. Control: These are operated with the simple button on the shirt as well as with the mobile apps. Connectivity: the device is connected to the internet and works smoothly with the high speed of the net. Security: the security factor is maintained properly without missing any grip. Privacy: the privacy will be maintained as long as the shirt is with the user. Smart cameras These devices are highly required nowadays by every firm and business. They provide the best services in case of the security and protect the buildings from any malicious attacks. They have several detection methods which capture the motion of each person and send a notification to the user on their smartphones (Rifkin, 2014). They are generally placed outside the buildings as they are waterproof in nature. The users are able to control the IOS or android system and manage the lighting system. The smart camera uses the special recognition technologies that are able to determine the motion of the human, animal and other members into different categories. Usage: These are used for maintaining the security system of the buildings. Control: These are controlled with the help of the smartphone and the internet connection. Connectivity: The connection is controlled through the Wifi. Security: due to the better security factors, the device is used (Stankovic, 2014). Privacy: the camera is placed above the ground and maintains the security factor to a great level. Smart Oven The smart ovens are used to for better cooking of the foods with the help of the advanced technology and tools. The ovens are highly reliable and provide huge satisfaction to the customers. The speed of the internet connection enables the process in a faster way and controls the function of the other parts (Tao, et al., 2014). Usage: These are used with the high-speed internet connection to enhance the quality of the food as well as reduce the time factor to a great extent. Control: the device is operated with the help of the buttons that represent outside the oven. Connectivity: the connection of the oven is possible only due to the internet connection. The device operates with the desired key provided by the user. Security: the devices are highly secure as there is less chance of any attacks from the outsiders. Privacy: the privacy is maintained as the sensors are highly capable of sensing the unknown touch of the third person and didn't operate with it. Smart TV The smart TV is the higher version of the traditional TVs that are capable of showing the online videos, music and allows the user to play the video games over the internet. The device requires a setup box that provides the on-demand streaming and home networking to the users. Usage: These are used to access the online services through the TV by simply connecting it to the internet. The TV works just like the laptop and needs a touch sensation (Whitmore, Agarwal Da Xu, 2015). Control: these are controlled by the touch of the user, but now the developers are finding extra options for controlling the device other than the touch. Connectivity: the TV is connected to the internet and provides maximum satisfaction to the customer when the connection is speed. Security: the devices are less secure as they are prone to some attacks. The security systems are less secure as there are chances of losing the information. Privacy: the privacy is maintained due to the wireless connection and provides notification to the customers when anyone tries to access it without any permission. Smart parking To reduce the cost factor and chaos, the developers have developed the apps that will provide the necessary details of the parking. Before going to the parking side, the driver can see the vacant space and according to that, they can place their vehicle in a proper way. Usage: The system is used in several places where there is a problem in the parking. Control: the systemic controlled through the android apps and smartphones. Connectivity: the system of the parking is connected through the internet connection. Security: it enhances the security factor to a great extent. Privacy: the privacy of the vehicles will not be disturbed as they have already checked the place from the apps. Conclusion The internet of things is highly demanded by the customers as they are changing the lifestyles of a person. The IoT devices are floating in the market. But these devices are not secure from the hackers as there are many chances of losing the critical information from the devices. There are several issues with the connection of the devices and due to lack of operational techniques; the user finds it difficult to operate. References Al-Fuqaha, A., Guizani, M., Mohammadi, M., Aledhari, M., Ayyash, M. (2015). Internet of things: A survey on enabling technologies, protocols, and applications.IEEE Communications Surveys Tutorials,17(4), 2347-2376. Bonomi, F., Milito, R., Natarajan, P., Zhu, J. (2014). Fog computing: A platform for internet of things and analytics. InBig Data and Internet of Things: A Roadmap for Smart Environments(pp. 169-186). Springer International Publishing. Bughin, J., Chui, M. (2017). The Internet of Things: Assessing Its Potential and Identifying the Enablers Needed to Capture the Opportunity. InThe Internet of Things in the Modern Business Environment(pp. 111-125). IGI Global. Bui, N. (2016). Internet of Things. Data, B. (2014). Internet of Things.Book Pdf. Frost, S. L. (2015).Internet of Things(No. LA-UR-15-23789). Los Alamos National Laboratory (LANL). Giaffreda, R., Vieriu, R. L., Pasher, E., Bendersky, G., Jara, A. J., Rodrigues, J. J., ... Mandler, B. (2015). Internet of Things. Jin, J., Gubbi, J., Marusic, S., Palaniswami, M. (2014). An information framework for creating a smart city through internet of things.IEEE Internet of Things Journal,1(2), 112-121. Li, S., Da Xu, L., Zhao, S. (2015). The internet of things: a survey.Information Systems Frontiers,17(2), 243-259. Osseiran, A., Elloumi, O., Song, J., Monserrat, J. F. (2017). Internet of Things.IEEE Communications Standards Magazine,1(2), 84-84. Perera, C., Zaslavsky, A., Christen, P., Georgakopoulos, D. (2014). Sensing as a service model for smart cities supported by internet of things.Transactions on Emerging Telecommunications Technologies,25(1), 81-93. Rathod, P. A., Pamdit, K. N., Khandel, H. R., Raut, T. V. (2015). Internet of Things.Data Mining and Knowledge Engineering,7(9), 297-301. Rifkin, J. (2014).The zero marginal cost society: The internet of things, the collaborative commons, and the eclipse of capitalism. St. Martin's Press. Stankovic, J. A. (2014). Research directions for the internet of things.IEEE Internet of Things Journal,1(1), 3-9. Tao, F., Cheng, Y., Da Xu, L., Zhang, L., Li, B. H. (2014). CCIoT-CMfg: cloud computing and internet of things-based cloud manufacturing service system.IEEE Transactions on Industrial Informatics,10(2), 1435-1442. Whitmore, A., Agarwal, A., Da Xu, L. (2015). The Internet of ThingsA survey of topics and trends.Information Systems Frontiers,17(2), 261-274.

One Malaysia free essay sample

Many ideas and questions stirred in my heart when I was asked what will I do if I am the most influential leader of the country. I could assume my first thought is almost identical as anyone’s answer that is about the utilizing of multiracial status and all, but how could we really understand the uniqueness of a south east Asia country, Malaysia, to be different compared to other multiracial country too? My answer is â€Å"to lead 1malaysia publicize their basic, greatest asset splendidly, that is multiracial and placing unity the top priority† What really inspires me is what our beloved prime minister Dato’ Sri Najib Razak idea for 1malaysia, even though at first sight it might sound another useless propaganda from the government, and many of my friends take it as a joke for the unity among the nations in this colourful land, but I see the true colours behind his meaning. We will write a custom essay sample on One Malaysia or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page How is Dato’ Sri Najib Razak inclined towards something as haunting and anathema as this to many of his UMNO colleagues and war lords? Surely nothing that he has said or done in his lifetime that I can think of that I could associate 1 Malaysia or its theme to. The answer is back to the moment when Rukun Negara was proclaimed on the 31 August 1970 by the Yang Di Pertuan Agong, and Najib has done a good job on reminding how 1Malaysia concept goes along with the principles of Rukun Negara. And yet, what is it that we recite and remember of it? the pledge: We, the people of Malaysia pledge our united efforts to attain these ends, guided by these principle. Belief in God, Loyalty to King and Country, Supremacy to the Constitution, The Rule of Law, Mutual respect and good social behaviour. But sadly, this pledge is often an every Monday routine for school students and it’s meaning is often being treated insignificantly. But our prime minister shared his view for this pledge, and that really makes me think that His intention or surprise for 1Malaysia concept is not like any prime minister did before. He shared it as the meaning behind it as†¦ Our nation, Malaysia is dedicated to: Achieving a greater unity for all her people, Maintaining a democratic way of life, Creating a just society in which the wealth of the nation shall be equitably distributed; Ensuring a liberal approach to her rich and diverse cultural tradition, Building a progressive society which shall be oriented to modern science and technology. And all these, we could relate it with the right path and vision settings for a nation with multiracial status to excel while placing unity in the top priority. I have met quite a number of international student, and one word they define Malaysia is truly truly Multiculture and Multiracial, after all the other multiracial countries they have been, they really mean that Malaysia is such a country to have truly culture, races diverse activities, such as Raya open houses etc.. and everything being blend into a colourful canvas, but not divided by skin or geographically or social economy responsibility. I can see the 1 Malaysia prescribed by Najib is consistent with what his late father, Tun Razak, prescribed as the National Ideology of the nation way back in 1970. It is sad that this has been throughout this time been shafted and mostly forgotten. Najib may have tested waters including reference to 1 Malaysia in his opening speech. Many have tried to define what it might be within the acceptable mores of their convoluted minds. But I say, 1 Malaysia is right there for all to see in the Rukun Negara. If we have only been able to recite the principles without seeing where it is supposed to head us to, maybe it is about time we started reciting the dedication of the Rukun Negara. The term 1Malaysia , however is not a fresh idea, however it has been used by our neighbour country, Singapore decades ago. I was reading Lee Kuan Yew’s book, The Singapore Story, truly one of the best books that planted a lesson in my heart. It was the time Singapore was a truly a resourceless, helpless and having no security, in it’s most vulnerable state. But Lee Kuan Yew stood up and suggested the concept of 1Singapore, and it worked fantastically, his words in the book really gave me a picture how a third world country turn into a first world country, just one thing, Unity. However in our case, It’s a certain thing that we have a little more obstacle as we have a larger geographical area and hard to have an even and constant improvement across the big terrain as compared to Singapore. And right now, Najib’s 1 Malaysia Idea is truly a challenging one, and on the question JomMasukUsm asked me, my answer might not seem original, which I state that I will do the same way as our Prime Minister intended, Simply just means I truly respect the plans he has right now, that I believe and being optimist that His plans will really sketch a better Malaysia for tomorrow. I encourage each of you to join me in defining our Malaysia and the role we must play in its future. Each of us — despite our differences — shares a desire for a better tomorrow. Each of us wants opportunity, respect, friendship, and understanding. † Dato’ Sri Najib Razak. Lastly, I would like to conclude His awesome plans with a quotation, â€Å"It takes onl y a person to score a goal in the Game, but it takes a team to win it all† Our Respectable Prime Minister has taken the first step to score the goal, are we going to join him hand to hand, or just being at the substitute stand cowardly? You say.

International Eco friendly business Example

International Eco friendly business Example International Eco friendly business – Essay Example International Eco friendly business: How Moonglow can manage to maintain its â€Å"eco-friendly† operations internationally? How Moonglow can manage to maintain its â€Å"eco-friendly† operations internationally? Environmental protection is a subject of concern everywhere in the world. People all over the world realised that it is difficult for the environment to survive longer periods if we continue our environment destruction activities in the present rate. â€Å"Entrepreneurs, already at the forefront of the environmental revolution with the products they sell, also are proving to be leaders of a less visible but equally powerful trend: the transformation of their companies into lean, green operations†(Barette, 2009). Sustainable development is a slogan implemented in business strategies by many of the organizations. Moonglow is one such organization, which is ready to invest a substantial portion of its profits for the rebuilding process of environment. Moonglow is currently trying to expand its eco-friendly business to Europe and other parts of the world. It may not be easy for Moonglow to manage their eco-friendly business internationally. â€Å"Green energy is renewable and sustainable. It is renewable because it is not depleted easily and is naturally replenished. Green Energy is sustainable because no matter how recklessly we use these resources the future generation is not likely to suffer because of that!† (Green energy, n.d.). Wave power, tidal power, wind power, and solar power are some of the green energy sources available in this world. Energy crisis is a major problem everywhere in the world. Majority of the available energy sources such as hydroelectric power, nuclear power, thermoelectric power etc are causing harm to the environment in one way or another. Moonglow should think about the utilization of green energy sources for its energy needs in overseas countries. Solar power utilization seems to be feasible option for the energy needs of Moonglow for its operations in overseas countries since solar power is abundant everywhere in the world. So, Moonglow should invest more for the exploitation of t he solar energy as a first step for its international operations. Packaging of dairy products without plastic materials seems to be a daunting task for Moonglow. No material can provide the same convenience offered by the plastic containers as far as packaging of dairy products is concerned. It is going to be a difficult task for Moonglow to find out eco-friendly packaging materials in overseas countries. It is better for Moonglow to concentrate on bio-plastic materials for the packaging of its dairy products in overseas countries. Bio-plastic is environment friendly compared to normal plastic since it a material not originated from petroleum. Moonglo should follow the 3R’s (reduce, reuse and recycle) of environment protection principles strictly in its international operations. To conclude, Moonglow should practice sustainable business strategies in overseas countries for the successful selling of its dairy products internationally. They should utilize green energy sources available in overseas countries for their energy needs. Moreover, they should use environmental friendly packing materials for the packing of dairy products. The three R’s (reduce, reuse, recycle) of environmental protection activities should be implemented strictly in overseas countries. References Barette, A. (2009). Creating Eco-Friendly Operations. Business Week. August 07, 2009. Green energy (n.d.). Retrieved from greenenergy.in/

Tree Planting Essay Example | Topics and Well Written Essays - 750 words

Tree Planting - Essay Example If you are planting a tree just for the purpose of planting, your choice may differ. However, if you are planting the tree so that you can grow it and eat its fruit your overall effort may be different. It is therefore extremely important to define the purpose for which the tree is being planted. 2. Selecting the right time of the year is another important step because not all trees can be planted in every season. Planting trees in summer or late spring may not be suitable as the heat may not allow the plan to grow properly and may ultimately die down. It is critical that right time of the year must be chosen to plan the tree. 3. Digging the hole in right size and width is another important step to be performed in order to successfully plant the tree. Many a times, people dig holes which are either large or wider and thus may not be suitable for the planting of the tree. One can learn from the intuition as to what should be the right width and depth of the hole considering the size of the tree being planted. A typical standard to dig the hole of right size is to dig it at least twice as large as the root ball of the tree. You may also need to check the local requirements for digging the hole of right size especially if you are digging it near a telephone booth or other public places. There may be certain restrictions on digging the hole over the particular size in local areas so better check with the local requirements. 4. Once hole is dug, next step is to place the tree in the hole in a manner that it can easily fit the tree inside the hole. The overall process to place the tree in the hole is however, different for large and small trees. If you are planting a small tree, it is easier to upside down the pot and remove the tree to plant it. However, if the tree is large, you may require a large scissor or knife to actually cut through the packing and then place the tree in the hole of right size. Sometimes, large trees have

Rise of Communism Essay Example | Topics and Well Written Essays - 500 words

Rise of Communism - Essay Example Although global communism was at first tolerable, it drew opposition from a theory emanating in 1917 and 1933 that global communism was to be attained through revolutions. As such, the twentieth century saw the rise of two massive communist revolutions, Chinese and Russian Revolutions.The Russian Revolution of 1917 saw series of revolutionary uprisings in Russia within the year. In February the Emperor together with the old regime was replaced by a provisional government that was later replaced in October by a communist, Bolshevik, government (Gleason, Kenez, and Stites, 1985). The onset of the revolution took place in modern day Saint Petersburg where the imperial government formed the provisional government. However, the governance of the provisional government was not satisfactory for the Bolsheviks who protested and later in October took control after mobilizing masses’ support. For example, the decision by the provisional government to commence with the German conflict dr ew contestation hence fueling the misunderstandings further. However, after the October revolution the following years saw the onset of the Russian civil wars. The Russian Revolution was sparked by decreasing confidence in the government due to the strained economic status and poor wages making it easy to mobilize masses. During this period the First World War was ongoing and some of Russia’s major economic activities had been derailed causing inflation and food shortages in the capital. (Kenez, and Stites, 1985).

Cell Phones & Japan Essay Example | Topics and Well Written Essays - 750 words

Cell Phones & Japan - Essay Example These were the 1G (first generation) phones and they worked upon the Analog Transmission Technology available at that point of time. Soon, the popularity of these automobile phones grew and there was a demand for such phones to be available outside the automobile. As per Wikipedia, this demand triggered the innovation of a mobile telephone device, which was quite bulky in size and had to be carried around in briefcase. This mobile communication device was a novelty item and found takers in the form of rich businessmen, executives and those who considered it as a status symbol. (August 2008). The mobile communication in Japan has since then evolved into the present day state, where it is a way of life for the Japanese population. The evolution has spanned across development of 2G, 2.5G, termination of analog technology and the advent of digital technology. Today, the predominant technology in Japan is 3G, which allows wide area voice telephony, video calls and broadband wireless data, all in a mobile environment. The evolution of cell phones in Japan can be traced back to 1985, when the 2G (second generation wireless telephone technology) digital network made an entry. It was launched by Radiolinja of Finland in 1991. 2G systems were significantly more efficient and secure. It allowed digital encryption of conversation and data services for mobiles such as SMS. 2G services in Japan use an exclusive standard called PDC (Personal Digital Cellular). The PDC standard used in Japan allows the cell-phones to be of a much smaller size than the regular GSM phones that are in use in other geographies of the world. The primary operators of the 2G service in Japan are NTT DoCoMo, Softbank Mobile and KDDI. At the peak of 2G operation in Japan, there were close to 80 million subscribers using the PDC standard phones. The popularity of the PDC phones have since then

Hamlet :: essays research papers

After Hamlet has discovered the truth about his father, he goes through a very traumatic period, which is interpreted as madness by readers and characters. With the death of his father and the hasty, incestuous remarriage of his mother to his uncle, Hamlet is thrown into a suicidal frame of mind in which "the uses of this world"seem to him "weary, stale, flat, and unprofitable." No man in his right state contemplates suicide and would take his life due to human frailty. Ophelia tells us that before the events of the play Hamlet was a model courtier, soldier and scholar, "The glass of fashion and the mould of form,/ The observed of all observers." A modern boy scout to say the least, but as the play unwinds, his actions and thoughts catch him and slowly turn him insane. Not to say that he was a crazed madman out of touch with reality as was Ophelia, but a man driven crazy by thought. Hamlet's behavior throughout the play, especially towards Ophelia is inconsistent. He jumps into Ophelia's grave, and fights with Laertes in her grave. He professes "I loved Ophelia. Forty thousand brothers/Could not, with all their quantity of love,/ Make up my sum" [Act V, scene I, lines 250-253], during the fight with Laertes in Ophelia's grave, but he tells her that he never loved her, when she returns his letters and gifts, while she was still alive. Hamlet subtly hints his awareness of his dissolving sanity as he tells Laertes that he killed Polonius in a fit of madness [Act V, scene II, lines 236- 250] Once Ophelia meets Hamlet and speaks with him her love abandons him. Hamlet realizes that his mother and step father are aware of this love and might use this to end his threat. Hamlet must end their thoughts of using Ophelia to rid him of his condition. To do this he must destroy all the current feelings Ophelia has for him and he does so very well, perhaps too well. Either his love for Ophelia was never as strong as he said, which I doubt, or he has really gone insane by assuming every situation is going to happen and he sacrifices her love for revenge. An honest man would not have done so. Hamlet has violent outbursts towards his mother. His outburst seems to be out of jealousy, as a victim to the Oedipus complex.

Living and Dining Room FurnitureÂÂ

Living and Dining Room Furniture Issues in the Market The vast majority of households struggle with storage issues. Furthermore, two fifths (42%) find it difficult to source the right size furniture for their home, while over a third (36%) struggle to store/display their possessions. This frustration with lack of space creates significant scope for new clever and flexible storage innovations in living/dining room furniture. Q: How does smaller housing stock affect demand for living/dining room furniture?A: By 2017, the number of one- and two-person households is projected to increase by 850,000. Demand for space-efficient living/dining room furniture is therefore likely to intensify during the coming years. For example, in 2013, IKEA is launching its Uppleva modular range in the UK, which has integrated smart TV, video/Blu-ray and DVD players, wireless internet systems and the different components can be tailored to fit requirements and/or the space available. Mintel’s researc h for this report shows that the vast majority of households struggle with storage issues.Furthermore, two fifths (42%) find it difficult to source the right size furniture for their home, while over a third (36%) struggle to store/display their possessions. This frustration with lack of space creates significant scope for new clever and flexible storage innovations. Q: How are companies leveraging the ‘stay at home’ trend? A: The living room has become a home entertainment hub with seating arrangements serving as part of the ‘movie’ experience, for example incorporating home comforts such as built-in fridges, cup holders and reclining seats.There is increasing connectivity between furniture and mobile devices. In April 2012, La-Z-Boy’s Gizmo range includes Bluetooth music control and speakers. CSL’s Sound Sofa offers built-in docking facilities for iPods and music speakers while the DFS Audio Sofas feature an entertainment dock for iPod/iPhon e/MP3, with built-in speakers and a sub-woofer. Neil Mason Head of Retail Research [email  protected] com Tel: +44 (0) 20 7606 4533    © 2013 Mintel Group Ltd. All rights reserved. Confidential to Mintel.Neil manages the teams that produce the European Retail Reports. Neil joined Mintel in 1995 and previously worked as Head of Fashion/Beauty and Personal Care/Household, and Head of UK Retail. Before joining Mintel, he worked in the food and publishing industries. He has a BSc in Business Studies/Marketing. Living and Dining Room Furniture Issues in the Market Since home ownership won’t become a reality for many younger consumers, investing in a home digital system that can be moved (and built up over time) is an important consideration.The internet has become an integral part of buying living/dining room furniture, with almost half of respondents browsing online before making a purchase. This compares to 30% who like to browse catalogues before buying. Q: How important is property churn to the living/dining room market? A: In Mintel’s research for this report, less than one in five respondents (18%) said that they bought living/dining room furniture when they last moved house/set up home. A similar proportion bought after redecorating/extending their living/dining room (19%) or just to get a new look/style (19%).So fluctuations in the housing market are significant but not the only driver of new purchases. The primary reason for buying living/dining room furniture is when items get worn out or broken (51% agree). It is competing for share of household goods spend and moving forward the emphasis should be on the pleasure derived from creating an inviting home environment. Women are in the driving seat when it comes to this type of furniture purchase rationalisation, with 79% saying the look/style of their living/dining room is important, compared to 64% of men.We can therefore expect to see a greater focus on targeting women using emotive tr iggers such as family, status among peers, self-indulgence etc. Q: How important is multichannel retailing to living/dining room furniture? A: The internet has become an integral part of buying living/dining room furniture, with almost half of respondents browsing online before making a purchase. This compares to 30% who like to browse catalogues before buying. At the same time, bricks-and-mortar showrooms offer clear advantages to consumers who prefer to ‘try before they buy’ (54%) and to those who ppreciate helpful and knowledgeable staff, important to over two thirds of potential shoppers (69%). Modern retailers are harnessing the advantages of all channels, for example creating augmented reality mobile phone apps, launching mobileoptimised websites, increasing in-store theatre and modernising product catalogues. Greater focus on e-commerce is seeing many of the larger retailers rationalising their store portfolio and introducing smaller store formats, while relying more on digital channels to facilitate wider product ranges, style inspiration and achieve greater geographical reach.Websites are becoming more content-rich, thus improving the online experience, similarly many retailers are investing in their stores, enhancing the physical shopper experience. Therefore the two channels are increasingly working in tandem with one another, creating more convenience and flexibility for the consumer.  © 2013 Mintel Group Ltd. All rights reserved. Confidential to Mintel. Living and Dining Room Furniture Issues in the Market The year 2012 saw these trends pick up pace as the non-specialist retailers grew their market share.Q: What are retailers doing to reduce consumer preoccupation with price? A: Promotional tactics risk becoming tired and ineffective as consumers become immune to the steady stream of promotional campaigns. Several retailers are using emotional triggers to inspire consumers to invest in their home by projecting aspirational lifestyle s and communicating a different set of value benchmarks. Some 86% of respondents cite good quality as important to their choice of furniture retailer, whereas a wide choice of styles, quick/flexible delivery and promotions/discounts also gain the same level of response.Retailers are adopting diverse and innovative tactics to detract from price-based promotions, ranging from greater online customisation of styles/colours/fabrics, highlighting softer attributes such as provenance, heritage and ethics eg Britishmade furniture, adding new exclusive brands to the mix such as Habitat (Homebase), French Connection (DFS), Jasper Conran (M&S) or introducing new own-brands which are less open to direct price comparison, or offering speedy delivery (eg CSL’s 72-hour express delivery service).While price-based promotions remain vital to driving footfall in-store, industry trends reveal more multi-layered strategies taking shape such as express delivery times, greater scope for customisat ion of design and making different channels work in harmony rather than in competition with each other eg in-store vs online. Promotional tactics risk becoming tired and ineffective as consumers become immune to the steady stream of promotional campaigns. Several retailers are using emotional triggers to inspire consumers to invest in their home by projecting aspirational lifestyles and communicating a different set of value benchmarks.

Business Writing Claim Letters

A claim letter  is a  persuasive letter sent by a customer to a business or agency to identify a problem with a product or service and can also be referred to as a letter of complaint.   Typically, a claim letter opens (and sometimes closes) with a request for adjustments, such as a refund, replacement, or payment for damages, though a cordial opening paragraph about the transaction or product may be preferred. As a method of business writing, claim letters are sent as a legally binding form of communication which can serve as evidence if a claim is taken to court. In most cases, court appearances are not required because the business recipient typically drafts a reply in the form of an  adjustment letter, which settles the claim. Main Elements of a Claim Letter Most business professionals and scholars agree that a basic claim letter should include four core elements: a clear explanation of the complaint, an explanation of what strife this has caused or the losses suffered because of it, an appeal to honesty and fairness, and a statement of what you would consider a fair adjustment in return. Preciseness in the explanation is pivotal to the claim being settled quickly and effectively, so a claim writer should provide as much detail about the defectiveness of a product or the fault in service received, including date and time, the amount is cost and receipt or order number, and any other detail that help define exactly what went wrong. The inconvenience this fault has caused and an appeal to the readers humanity and compassion are equally important in getting what the writer wants out of the claim. This provides the reader motivation to act on the writers request promptly in order to rectify the situation and maintain the customer as a client. As R.C. Krishna Mohan writes in Business Correspondence and Report Writing that in order to secure a prompt and satisfactory response, a claim letter is usually written to the head of the unit or the department responsible for the mistake.   Tips for an Effective Letter The tone of the letter should be kept to at least a business casual level, if not business formal, in order to maintain a professionalism to the request. Furthermore, the writer should pen the complaint with the assumption that the request will be granted upon receipt. L. Sue Baugh, Maridell Fryar and David A. Thomas write in How to Write First-Class Business Correspondence that you should make your claim accurately and tactfully, and that it is best to avoid threats, accusations, or veiled hints about what you will do if the matter isnt solved promptly. Kindness goes a long way in the customer service world, so its better to appeal to the humanity of the recipient by stating how the problem has affected you personally rather than threatening to boycott the company or slander its name. Accidents happen and mistakes are made — theres no reason to be uncivil.