Cell Phones & Japan Essay Example | Topics and Well Written Essays - 750 words

Cell Phones & Japan - Essay Example These were the 1G (first generation) phones and they worked upon the Analog Transmission Technology available at that point of time. Soon, the popularity of these automobile phones grew and there was a demand for such phones to be available outside the automobile. As per Wikipedia, this demand triggered the innovation of a mobile telephone device, which was quite bulky in size and had to be carried around in briefcase. This mobile communication device was a novelty item and found takers in the form of rich businessmen, executives and those who considered it as a status symbol. (August 2008). The mobile communication in Japan has since then evolved into the present day state, where it is a way of life for the Japanese population. The evolution has spanned across development of 2G, 2.5G, termination of analog technology and the advent of digital technology. Today, the predominant technology in Japan is 3G, which allows wide area voice telephony, video calls and broadband wireless data, all in a mobile environment. The evolution of cell phones in Japan can be traced back to 1985, when the 2G (second generation wireless telephone technology) digital network made an entry. It was launched by Radiolinja of Finland in 1991. 2G systems were significantly more efficient and secure. It allowed digital encryption of conversation and data services for mobiles such as SMS. 2G services in Japan use an exclusive standard called PDC (Personal Digital Cellular). The PDC standard used in Japan allows the cell-phones to be of a much smaller size than the regular GSM phones that are in use in other geographies of the world. The primary operators of the 2G service in Japan are NTT DoCoMo, Softbank Mobile and KDDI. At the peak of 2G operation in Japan, there were close to 80 million subscribers using the PDC standard phones. The popularity of the PDC phones have since then

Hamlet :: essays research papers

After Hamlet has discovered the truth about his father, he goes through a very traumatic period, which is interpreted as madness by readers and characters. With the death of his father and the hasty, incestuous remarriage of his mother to his uncle, Hamlet is thrown into a suicidal frame of mind in which "the uses of this world"seem to him "weary, stale, flat, and unprofitable." No man in his right state contemplates suicide and would take his life due to human frailty. Ophelia tells us that before the events of the play Hamlet was a model courtier, soldier and scholar, "The glass of fashion and the mould of form,/ The observed of all observers." A modern boy scout to say the least, but as the play unwinds, his actions and thoughts catch him and slowly turn him insane. Not to say that he was a crazed madman out of touch with reality as was Ophelia, but a man driven crazy by thought. Hamlet's behavior throughout the play, especially towards Ophelia is inconsistent. He jumps into Ophelia's grave, and fights with Laertes in her grave. He professes "I loved Ophelia. Forty thousand brothers/Could not, with all their quantity of love,/ Make up my sum" [Act V, scene I, lines 250-253], during the fight with Laertes in Ophelia's grave, but he tells her that he never loved her, when she returns his letters and gifts, while she was still alive. Hamlet subtly hints his awareness of his dissolving sanity as he tells Laertes that he killed Polonius in a fit of madness [Act V, scene II, lines 236- 250] Once Ophelia meets Hamlet and speaks with him her love abandons him. Hamlet realizes that his mother and step father are aware of this love and might use this to end his threat. Hamlet must end their thoughts of using Ophelia to rid him of his condition. To do this he must destroy all the current feelings Ophelia has for him and he does so very well, perhaps too well. Either his love for Ophelia was never as strong as he said, which I doubt, or he has really gone insane by assuming every situation is going to happen and he sacrifices her love for revenge. An honest man would not have done so. Hamlet has violent outbursts towards his mother. His outburst seems to be out of jealousy, as a victim to the Oedipus complex.

Living and Dining Room FurnitureÂÂ

Living and Dining Room Furniture Issues in the Market The vast majority of households struggle with storage issues. Furthermore, two fifths (42%) find it difficult to source the right size furniture for their home, while over a third (36%) struggle to store/display their possessions. This frustration with lack of space creates significant scope for new clever and flexible storage innovations in living/dining room furniture. Q: How does smaller housing stock affect demand for living/dining room furniture?A: By 2017, the number of one- and two-person households is projected to increase by 850,000. Demand for space-efficient living/dining room furniture is therefore likely to intensify during the coming years. For example, in 2013, IKEA is launching its Uppleva modular range in the UK, which has integrated smart TV, video/Blu-ray and DVD players, wireless internet systems and the different components can be tailored to fit requirements and/or the space available. Mintel’s researc h for this report shows that the vast majority of households struggle with storage issues.Furthermore, two fifths (42%) find it difficult to source the right size furniture for their home, while over a third (36%) struggle to store/display their possessions. This frustration with lack of space creates significant scope for new clever and flexible storage innovations. Q: How are companies leveraging the ‘stay at home’ trend? A: The living room has become a home entertainment hub with seating arrangements serving as part of the ‘movie’ experience, for example incorporating home comforts such as built-in fridges, cup holders and reclining seats.There is increasing connectivity between furniture and mobile devices. In April 2012, La-Z-Boy’s Gizmo range includes Bluetooth music control and speakers. CSL’s Sound Sofa offers built-in docking facilities for iPods and music speakers while the DFS Audio Sofas feature an entertainment dock for iPod/iPhon e/MP3, with built-in speakers and a sub-woofer. Neil Mason Head of Retail Research [email  protected] com Tel: +44 (0) 20 7606 4533    © 2013 Mintel Group Ltd. All rights reserved. Confidential to Mintel.Neil manages the teams that produce the European Retail Reports. Neil joined Mintel in 1995 and previously worked as Head of Fashion/Beauty and Personal Care/Household, and Head of UK Retail. Before joining Mintel, he worked in the food and publishing industries. He has a BSc in Business Studies/Marketing. Living and Dining Room Furniture Issues in the Market Since home ownership won’t become a reality for many younger consumers, investing in a home digital system that can be moved (and built up over time) is an important consideration.The internet has become an integral part of buying living/dining room furniture, with almost half of respondents browsing online before making a purchase. This compares to 30% who like to browse catalogues before buying. Q: How important is property churn to the living/dining room market? A: In Mintel’s research for this report, less than one in five respondents (18%) said that they bought living/dining room furniture when they last moved house/set up home. A similar proportion bought after redecorating/extending their living/dining room (19%) or just to get a new look/style (19%).So fluctuations in the housing market are significant but not the only driver of new purchases. The primary reason for buying living/dining room furniture is when items get worn out or broken (51% agree). It is competing for share of household goods spend and moving forward the emphasis should be on the pleasure derived from creating an inviting home environment. Women are in the driving seat when it comes to this type of furniture purchase rationalisation, with 79% saying the look/style of their living/dining room is important, compared to 64% of men.We can therefore expect to see a greater focus on targeting women using emotive tr iggers such as family, status among peers, self-indulgence etc. Q: How important is multichannel retailing to living/dining room furniture? A: The internet has become an integral part of buying living/dining room furniture, with almost half of respondents browsing online before making a purchase. This compares to 30% who like to browse catalogues before buying. At the same time, bricks-and-mortar showrooms offer clear advantages to consumers who prefer to ‘try before they buy’ (54%) and to those who ppreciate helpful and knowledgeable staff, important to over two thirds of potential shoppers (69%). Modern retailers are harnessing the advantages of all channels, for example creating augmented reality mobile phone apps, launching mobileoptimised websites, increasing in-store theatre and modernising product catalogues. Greater focus on e-commerce is seeing many of the larger retailers rationalising their store portfolio and introducing smaller store formats, while relying more on digital channels to facilitate wider product ranges, style inspiration and achieve greater geographical reach.Websites are becoming more content-rich, thus improving the online experience, similarly many retailers are investing in their stores, enhancing the physical shopper experience. Therefore the two channels are increasingly working in tandem with one another, creating more convenience and flexibility for the consumer.  © 2013 Mintel Group Ltd. All rights reserved. Confidential to Mintel. Living and Dining Room Furniture Issues in the Market The year 2012 saw these trends pick up pace as the non-specialist retailers grew their market share.Q: What are retailers doing to reduce consumer preoccupation with price? A: Promotional tactics risk becoming tired and ineffective as consumers become immune to the steady stream of promotional campaigns. Several retailers are using emotional triggers to inspire consumers to invest in their home by projecting aspirational lifestyle s and communicating a different set of value benchmarks. Some 86% of respondents cite good quality as important to their choice of furniture retailer, whereas a wide choice of styles, quick/flexible delivery and promotions/discounts also gain the same level of response.Retailers are adopting diverse and innovative tactics to detract from price-based promotions, ranging from greater online customisation of styles/colours/fabrics, highlighting softer attributes such as provenance, heritage and ethics eg Britishmade furniture, adding new exclusive brands to the mix such as Habitat (Homebase), French Connection (DFS), Jasper Conran (M&S) or introducing new own-brands which are less open to direct price comparison, or offering speedy delivery (eg CSL’s 72-hour express delivery service).While price-based promotions remain vital to driving footfall in-store, industry trends reveal more multi-layered strategies taking shape such as express delivery times, greater scope for customisat ion of design and making different channels work in harmony rather than in competition with each other eg in-store vs online. Promotional tactics risk becoming tired and ineffective as consumers become immune to the steady stream of promotional campaigns. Several retailers are using emotional triggers to inspire consumers to invest in their home by projecting aspirational lifestyles and communicating a different set of value benchmarks.

Business Writing Claim Letters

A claim letter  is a  persuasive letter sent by a customer to a business or agency to identify a problem with a product or service and can also be referred to as a letter of complaint.   Typically, a claim letter opens (and sometimes closes) with a request for adjustments, such as a refund, replacement, or payment for damages, though a cordial opening paragraph about the transaction or product may be preferred. As a method of business writing, claim letters are sent as a legally binding form of communication which can serve as evidence if a claim is taken to court. In most cases, court appearances are not required because the business recipient typically drafts a reply in the form of an  adjustment letter, which settles the claim. Main Elements of a Claim Letter Most business professionals and scholars agree that a basic claim letter should include four core elements: a clear explanation of the complaint, an explanation of what strife this has caused or the losses suffered because of it, an appeal to honesty and fairness, and a statement of what you would consider a fair adjustment in return. Preciseness in the explanation is pivotal to the claim being settled quickly and effectively, so a claim writer should provide as much detail about the defectiveness of a product or the fault in service received, including date and time, the amount is cost and receipt or order number, and any other detail that help define exactly what went wrong. The inconvenience this fault has caused and an appeal to the readers humanity and compassion are equally important in getting what the writer wants out of the claim. This provides the reader motivation to act on the writers request promptly in order to rectify the situation and maintain the customer as a client. As R.C. Krishna Mohan writes in Business Correspondence and Report Writing that in order to secure a prompt and satisfactory response, a claim letter is usually written to the head of the unit or the department responsible for the mistake.   Tips for an Effective Letter The tone of the letter should be kept to at least a business casual level, if not business formal, in order to maintain a professionalism to the request. Furthermore, the writer should pen the complaint with the assumption that the request will be granted upon receipt. L. Sue Baugh, Maridell Fryar and David A. Thomas write in How to Write First-Class Business Correspondence that you should make your claim accurately and tactfully, and that it is best to avoid threats, accusations, or veiled hints about what you will do if the matter isnt solved promptly. Kindness goes a long way in the customer service world, so its better to appeal to the humanity of the recipient by stating how the problem has affected you personally rather than threatening to boycott the company or slander its name. Accidents happen and mistakes are made — theres no reason to be uncivil.